Because I saw what happened with the Moment of the Year last year. TPTB actually came up with a way to make the process even less legitimate.
I actually did nothing. If it ends up a tie this year (it's slowly looking that way) you going to call me out for this charge again?
Maybe people voted for it because of my bitching because Kingsley "died" in Amazing #649 and voted it because of that. But I didn't sway anything. People do care about the character. Have you've been to the Crawl Space or a Spider-Man forum? There's a reason why the Hobgoblin Saga is getting reprinted in the Roger Stern Omnibus. The character does resonate with people.