Why is the Fantastic Four against having a cool title font? Let's take a trip down memory lane for a bit to see all the various FF logos.
We start out with the original logo from issue number one.
Quirky, interesting, but incredibly dated. This logo will never die. It will return. It always does.
Around issue 119, we finally got an updated logo.
It was nothing to write home about but it was the seventies. They were trying out new things and the dated FF logo had to go.
In issue 160, they tried again.
Look familiar? That's because it's ba-ack. This one isn't bad but it's still boring and the "O" in "Four" really annoys me. It's just too large or something.
From there, John Byrne took over and I'm betting he had something to do with the original logo returning. That thing stuck around from issue 218 to issue 59 (yeah, 59-- by old numbering, that would be issue 488).
At that point, we finally got a new logo for the first time in two decades.
Easily my favorite logo. It started Mark Waid and Mike Weiringo's run. A modified version of it appeared in Marvel Knights 4. By the end of Waid and Weiringo's run, the original logo returned (issue 509).
The final FF logo appeared during Millar and Hitch's run.
Very modern. Nice trade dress. Made the title look cutting edge.
So naturally it had to go. Instead of going back to the dated original logo, we're hitting that seventies logo. The second one. Both are boring. Both are dated. No looking modern for the FF. For the writer of the book with the coolest current cover (Secret Warriors), it's a step backward. A couple steps.
But how about the book inside? Not a bad beginning. Reed looks bulky. More like his Jack Kirby days than the nerd look everyone gives him nowadays. Seriously, if I were drawing Reed, I'd probably veer towards the Kirby design more than the stereotype he's become. This is a guy that spends most of his days in his lab but still trains up and is prepared for a throw down with the likes of the Wizard. He's probably going to have some bulk on him especially if he can stretch right into that bulk.
This is totally a Reed Richards book and it's fitting the current Marvel theme. Examine the leader. That's pretty much what every Marvel book is doing. Who's getting the face time in the X-Men? Cyclops. Who are we seeing throughout every book in Marvel's line up? Norman Osborn. Before that? Tony Stark. Marvel is focusing on leadership even if it's subconscious. Since I like the leader characters, I'm happy to see it. Maybe I'm seeing what I want to see. Any way you look at it, this book is about Reed Richards.
And it sort of makes him look like a chump. Here's a big council of Reed Richardses from alternate dimensions that are running circles around you. You're playing catchup. We're reading about the smartest man in the Marvel Universe but not the smartest man in this comic. That's an interesting place to put Reed in but it depends upon if it's addressed or not.
The art is pretty good stuff. Eaglesham has some troubles in a few panels that throws me out of the comic but, overall, it's a nice look. I've already mentioned that I dig his version of Reed.
So it's over all a pretty nice read. They just need to kill the logo and go with a more modern look.
Fantastic Four, you get a 8.5
. I'll see you next month.