bkthomson wrote:If there is one lesson to lean from DAN is that we need to be selective how obscure we go in terms of title / publisher. While I know I'll get Dan eventually it looks like a lot of people may be running into the same problem retailers did not order the book. On the other hand when it becomes a hit it should be worth something.

No. Stephen Day has a notoriously shitty LCS, him not being able to find a non-Marvel/DC title there is the norm.
Avatar isn't that small a publisher, any halfway decent LCS should have had this.
Sure it would be nice if Avatar wasn't a dinosaur and had a digital method of distribution, but that's not a good enough reason not to pick them.