Keb wrote:Explain more. I don't think you're getting at how it's going to compete with Vertigo.
Vertigo is a mature readers imprint that deals with non-superhero materials. Lately, they've been publishing creator-owned works but not all books coming from that line are creator-owned. You'll find more of that stuff at Vertigo now, but it's not really creator-owned. Wildstorm is more the line for creator-owned works.
I'd take it on a case by case basis. The goal is basically to do a mature readers line independant of the Marvel Universe. The one difference is that I'd still allow some superhero stuff, as long as it makes sense. Like Powers, for example. Some of it, of course, will be creator owned. Some will not.
It basically comes down to this........Do you have a good idea? What will it take for you to do this story with Marvel?
I handle contracts professionally right now for a living. I understand that different people negotiate different ways. It's about trying to find that middle ground that benefits everybody.
Keb wrote:the Icon imprint is for creator-owned works published through Marvel for their exclusive writers, hence Powers, Criminal, Kick-Ass, Kabuki and such coming from that imprint. If you're gonna use Icon, then it's going to be creator-owned work, which I believe we don't see much from Marvel because they have a different policy (why wouldn't Kirkman and Ellis be publishing their stuff through Icon if they have exclusive contracts?).
The invitiation for them to bring their stuff to Marvel would be wide open. And I'd make them competitive offers to do so. At that point, the ball is in their court and its up to them.
Keb wrote:There's nothing wrong with Icon or the fact that Marvel wants to avoid trying to compete with Vertigo. You get major literary works coming out of Vertigo (I believe) and Marvel is very smart not to compete with that. Marvel, as I see it, competes with DC and the imprints are pretty much capoot because they're a different kind of comic (maybe they compete with Wildstorm, but Wildstorm is a different thing altogether). Aim your competition at the superheroes, because that's what Marvel is doing.
I'm not exactly doing away with Icon. I'm just expanding it, really. Superheroes will always be Marvel's bread and butter, but I don't see any reason why a major publisher can't expand beyond that.
Keb wrote:Vertigo doesn't have the high sales, it's the superhero lines that get those sales. And for the specific reason of the superhero genre being the dominant genre in comics.
This is true, but it does sell well in trades and I think publishing works like Preacher or Sandman really raises the pretige of a publisher. I think it's also a good way to establish relationships with creators and discover talent. Look how many "big name" writers out there were really discovered with the work they did for Vertigo.
It's an investment and investments imply risk, but I think it's a risk worth taking and it's an investment I believe in.
Keb wrote:If you're going to change your policy as to publishing non-superhero stuff that attempts to poke at the literary cannon, then you've got to change your policies. Marvel hasn't put out anything truly striking outside of the comics medium since...uhhh...I can't even think of one.
That's what I aim to change.