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The End is Nigh - DC Falls Flat in Final Diamond Sales Numbers Before End of World

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Punchy

Staff Writer

Postby Punchy » Fri Dec 07, 2012 12:47 pm

habitual wrote:Since the Mayan calendar is actually a wheel the universe isn't ending as much as it's being rebooted :P

Hab


Will it be more like Marvel Now or The New 52?
User avatar

Windom URL

Rain Partier

Postby Windom URL » Fri Dec 07, 2012 12:49 pm

habitual wrote:Since the Mayan calendar is actually a wheel the universe isn't ending as much as it's being rebooted :P

Hab


Only rubes would listen to the Mayans anyway, look how things turned out for them? Real bunch of Nostadamuses.
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Zechs

Outhouse Editor

Postby Zechs » Fri Dec 07, 2012 12:57 pm

This bodes well for Marvel. :twisted:
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holtom2000

dINGO

Postby holtom2000 » Fri Dec 07, 2012 1:07 pm

This took a little longer than I thought but it was entirely predictable.
If dc opts to go back to the way things were it would be another huge event. Please let this be so
User avatar

LoganRSA

FROGMAN

Postby LoganRSA » Fri Dec 07, 2012 1:31 pm

Black Jumbo wrote:Bodewell would be a good last name.


Vertigo Bodewell should be the name of a new columnist.




Or a Bond girl.
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Herald

Not a Kardashian

Postby Herald » Fri Dec 07, 2012 2:17 pm

habitual wrote:Since the Mayan calendar is actually a wheel the universe isn't ending as much as it's being rebooted :P

Hab


Except, of course, for the USA and China, which are the highest sellers. :P
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Herald

Not a Kardashian

Postby Herald » Fri Dec 07, 2012 2:29 pm

As for you, Dan and the Gang:

Image
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Windom URL

Rain Partier

Postby Windom URL » Fri Dec 07, 2012 2:32 pm

Log-Man wrote:
Vertigo Bodewell should be the name of a new columnist.




Or a Bond girl.


Totally true.

I demand VB!
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Herald

Not a Kardashian

Postby Herald » Fri Dec 07, 2012 2:36 pm

Oh, and Jude: Is DC still "riding high", hmmm?? :lol:
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S.F. Jude Terror

OMCTO

Postby S.F. Jude Terror » Fri Dec 07, 2012 2:47 pm

Herald wrote:Oh, and Jude: Is DC still "riding high", hmmm?? :lol:


:lol: Are you using an article I wrote full of made up quotes, hyperbole, and absurd humor to make a serious point about sales in the industry?
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holtom2000

dINGO

Postby holtom2000 » Fri Dec 07, 2012 2:47 pm

Herald wrote:As for you, Dan and the Gang:

Image

Lol herald nice one!
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BlueStreak

The Red Stands for Irony

Postby BlueStreak » Fri Dec 07, 2012 3:04 pm

As the resident sales expert on the site, I can indeed confirm that, based on a top ten filled with marvel comics employing the same tactic that DC used a year ago, DC is no longer riding high and is now on the verge of financial ruin. My inside source at DC (Rich Johnston in a wig and fake mustache) has told me that based on this top ten chart, WB execs showed up at Dan Didio's office an hour ago with a tanto and encouraged him to commit seppuku as there's no way that DC can recover from this staggering, not at all inflated, blow to their market share.

This seems to coincide with the death poem just published on Didio's facebook page. It reads:

Softly falls the New 52's sales.
Like a freshly fallen mountain snow.
Shame covers my bald head,
Much like Marvel's books covers the Top Ten chart.
Because of Marvel NOW!, I am Didio no more.
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Herald

Not a Kardashian

Postby Herald » Fri Dec 07, 2012 3:09 pm

S.F. Jude Terror wrote:
But you do realize that there are no hard numbers here, right? It is just a ranking showing Marvel sold more.


Which is still a decent indication that DC lost, as they usually do, to the Marvelous Competition.

But compared to last year, the industry as a whole soles MORE comics, so in terms of actual book sales, DC is selling as many if not more books than last December.


Considering that last December concerned issue 3 of the DCnU books, and thus was during the huge initial crest of the "New 52!" sales wave, in which many more people were trying out ALL the books?? I'm pretty sure you're wrong. Just because the whole industry is selling more doesn't mean DC is still selling more. As mentioned, Marvel is currently running "Marvel Now!", which skews the "whole industry" results.

But that just illustrated another problem with you DCnU flag-wavers: You keep parroting the same "Look how much better sales are versus a year ago!" phrases so often, you're not thinking before you repeat 'em. "Last December" ain't pre-Flashpoint anymore. :roll:
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Herald

Not a Kardashian

Postby Herald » Fri Dec 07, 2012 3:12 pm

BlueMole wrote:As the resident sales expert on the site, I can indeed confirm that, based on a top ten filled with marvel comics employing the same tactic that DC used a year ago, DC is no longer riding high and is now on the verge of financial ruin. My inside source at DC (Rich Johnston in a wig and fake mustache) has told me that based on this top ten chart, WB execs showed up at Dan Didio's office an hour ago with a tanto and encouraged him to commit seppuku as there's no way that DC can recover from this staggering, not at all inflated, blow to their market share.


Bah! Dan has no honor to save! :P

This seems to coincide with the death poem just published on Didio's facebook page. It reads:

Softly falls the New 52's sales.
Like a freshly fallen mountain snow.
Shame covers my bald head,
Much like Marvel's books covers the Top Ten chart.
Because of Marvel NOW!, I am Didio no more.


Good to know that Dan's poetry is as piss-poor as his prose writing. :P :P
User avatar

S.F. Jude Terror

OMCTO

Postby S.F. Jude Terror » Fri Dec 07, 2012 3:14 pm

Let's do this with actual numbers. We don't know how many comics were sold overall, only the percentage of overall comics sold that were from Marvel or DC.

In November 2011, DC sold 40% of the total comics, while Marvel sold 38%.

In November 2012, DC sold 33% while Marvel sold 40%.


If there were 1,000,000 comics sold in November, 2011, that means that DC sold 400,000 comics and Marvel sold 380,000 comics.

Overall, there were 3% more comics sold in November 2012 than November 2011, meaning, if there were 1,000,000 sold in 2011, there were 1,030,000 comics sold, meaning DC sold 339,000 comics and Marvel sold 412,000. This means that DC sold 339,000/400,000 or 85% of the comics in November 2012 that they did in November 2011.

The entire industry is stronger this November than last November, largely due to increased attention and sales from DC's reboot all year.

Overall for the year (not just november), the industry is up by 12%.


In August 2011, the month before the reboot, DC reported 2,350,104 units sold.

In November 2011, DC reported 3,029,209 units sold.

Using our formula from above, and applying DC's stat of 85% to that 3,029,209, we find that DC sold 2,574,827 comics in November 2012, which is still 225,000 more comics than they sold before the reboot.

So, in short, you are a dummy, and DC is doing fine.

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