S.F. Jude Terror wrote:Let's do this with actual numbers. We don't know how many comics were sold overall, only the percentage of overall comics sold that were from Marvel or DC.
In November 2011, DC sold 40% of the total comics, while Marvel sold 38%.
In November 2012, DC sold 33% while Marvel sold 40%.
If there were 1,000,000 comics sold in November, 2011, that means that DC sold 400,000 comics and Marvel sold 380,000 comics.
Overall, there were 3% more comics sold in November 2012 than November 2011, meaning, if there were 1,000,000 sold in 2011, there were 1,030,000 comics sold, meaning DC sold 339,000 comics and Marvel sold 412,000. This means that DC sold 339,000/400,000 or 85% of the comics in November 2012 that they did in November 2011.
The entire industry is stronger this November than last November, largely due to increased attention and sales from DC's reboot all year.
Overall for the year (not just november), the industry is up by 12%.
In August 2011, the month before the reboot, DC reported 2,350,104 units sold.
In November 2011, DC reported 3,029,209 units sold.
Using our formula from above, and applying DC's stat of 85% to that 3,029,209, we find that DC sold 2,574,827 comics in November 2012, which is still 225,000 more comics than they sold before the reboot.
So, in short, you are a dummy, and DC is doing fine.
As usual, YOU are the dummy.
1. As YOU YOURSELF admit, you don't know the actual number of books sold
. In a VALID analysis, you don't just plug in a formula; you go by SOLID NUMBERS.
2. The industry's increase in sales is NOT going to be proportional across ALL the comic companies. The industry's much higher December numbers versus last year could be coming from Marvel -- as their much higher numbers would suggest -- and Image (I hear they've got this zombie book that became a TV show...), and not really from DC at all.
Bottom line: All your "If..." blah-blah-blah means NOTHING.
The problem with relying on percentages is that they can be highly misleading... especially to the easily misled, like YOU.