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The End is Nigh - DC Falls Flat in Final Diamond Sales Numbers Before End of World

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BlueStreak

The Red Stands for Irony

Postby BlueStreak » Fri Dec 07, 2012 3:24 pm

As an FYI, DC's sales are down 15% from November 2011.

DC's sales are down by 23.6% from September 2011.

Sales are still up 17.6% compared to November 2010.
User avatar

MoneyMelon

Chief Yankee Wanker

Postby MoneyMelon » Fri Dec 07, 2012 3:24 pm

I'm not surprised Marvel is taking more market share. The newness of the New 52 has worn off and DC hasn't had any big events or crossovers in a while. Plus they're not really offering anything new in terms of big name writers launching new books.

Meanwhile, Marvel is coming off a big successful event that starred the X-Men and Avengers and immediately followed that by launching a ton of new books by popular writers.

I suspect we'll see more gimmicks and crossovers from DC now in an effort to keep things fresh.
User avatar

BlueStreak

The Red Stands for Irony

Postby BlueStreak » Fri Dec 07, 2012 3:28 pm

Comparatively speaking, Marvel's sales are up 9.1% from November 2011.
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Herald

Not a Kardashian

Postby Herald » Fri Dec 07, 2012 3:28 pm

S.F. Jude Terror wrote:Let's do this with actual numbers. We don't know how many comics were sold overall, only the percentage of overall comics sold that were from Marvel or DC.

In November 2011, DC sold 40% of the total comics, while Marvel sold 38%.

In November 2012, DC sold 33% while Marvel sold 40%.


If there were 1,000,000 comics sold in November, 2011, that means that DC sold 400,000 comics and Marvel sold 380,000 comics.

Overall, there were 3% more comics sold in November 2012 than November 2011, meaning, if there were 1,000,000 sold in 2011, there were 1,030,000 comics sold, meaning DC sold 339,000 comics and Marvel sold 412,000. This means that DC sold 339,000/400,000 or 85% of the comics in November 2012 that they did in November 2011.

The entire industry is stronger this November than last November, largely due to increased attention and sales from DC's reboot all year.

Overall for the year (not just november), the industry is up by 12%.


In August 2011, the month before the reboot, DC reported 2,350,104 units sold.

In November 2011, DC reported 3,029,209 units sold.

Using our formula from above, and applying DC's stat of 85% to that 3,029,209, we find that DC sold 2,574,827 comics in November 2012, which is still 225,000 more comics than they sold before the reboot.

So, in short, you are a dummy, and DC is doing fine.


As usual, YOU are the dummy.

1. As YOU YOURSELF admit, you don't know the actual number of books sold. In a VALID analysis, you don't just plug in a formula; you go by SOLID NUMBERS.

2. The industry's increase in sales is NOT going to be proportional across ALL the comic companies. The industry's much higher December numbers versus last year could be coming from Marvel -- as their much higher numbers would suggest -- and Image (I hear they've got this zombie book that became a TV show...), and not really from DC at all.

Bottom line: All your "If..." blah-blah-blah means NOTHING.

The problem with relying on percentages is that they can be highly misleading... especially to the easily misled, like YOU. :roll: :P
User avatar

Herald

Not a Kardashian

Postby Herald » Fri Dec 07, 2012 3:30 pm

BlueMole wrote:As an FYI, DC's sales are down 15% from November 2011.

DC's sales are down by 23.6% from September 2011.


:lol: :lol: :lol: :lol: :lol:

Image
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Zechs

Outhouse Editor

Postby Zechs » Fri Dec 07, 2012 3:49 pm

MoneyMelon wrote:I'm not surprised Marvel is taking more market share. The newness of the New 52 has worn off and DC hasn't had any big events or crossovers in a while. Plus they're not really offering anything new in terms of big name writers launching new books.

Meanwhile, Marvel is coming off a big successful event that starred the X-Men and Avengers and immediately followed that by launching a ton of new books by popular writers.

I suspect we'll see more gimmicks and crossovers from DC now in an effort to keep things fresh.


HOLO-COVERS RETURN!!!!!!
User avatar

MoneyMelon

Chief Yankee Wanker

Postby MoneyMelon » Fri Dec 07, 2012 4:01 pm

Zechs wrote:
HOLO-COVERS RETURN!!!!!!


Who doesn't get excited by the prospect of a chromium holo cover issue of Vibe?
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BlueStreak

The Red Stands for Irony

Postby BlueStreak » Fri Dec 07, 2012 4:04 pm

On a related note, DC has sold 12.9% (3.05 million) more comics than it did last year.

Marvel has only sold 3.6%(968k) more than it did in 2011. I'd have to recalculate the numbers, but that's probably less than the increase of comics that Image has sold this year. As of August, Image had sold 966k more than it had in 2011.

So far, Diamond has sold about 7.43MM more comics than it did in 2011. 41% of that growth has been from DC, 13% has been from Marvel and 46% has been from independent comics.

BTW, Marvel has outsold DC by 928k with a month to go. They're seperated in market share by 1.2% Marvel was outselling DC by over 3 million comics last November. Marvel also had a 4.5% market share lead.
User avatar

chap22

Rain Partier

Postby chap22 » Fri Dec 07, 2012 4:04 pm

MoneyMelon wrote:
Who doesn't get excited by the prospect of a chromium holo cover issue of Vibe?

if DC really cared about bringing in female readers, they'd make a gimmick cover that actually acts as the book's title.
User avatar

MoneyMelon

Chief Yankee Wanker

Postby MoneyMelon » Fri Dec 07, 2012 4:07 pm

chap22 wrote:if DC really cared about bringing in female readers, they'd make a gimmick cover that actually acts as the book's title.


Female comic readers :lol:
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Arion

Twenty-Something

Postby Arion » Fri Dec 07, 2012 4:07 pm

I had so much fun reading this post.
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sdsichero

2k11 Outhouse People's Champion

Postby sdsichero » Fri Dec 07, 2012 4:15 pm

MoneyMelon wrote:
Who doesn't get excited by the prospect of a chromium holo cover issue of Vibe?


Should be a vibrating cover.
User avatar

chap22

Rain Partier

Postby chap22 » Fri Dec 07, 2012 4:21 pm

sdsichero wrote:
Should be a vibrating cover.

dude...just 3 posts up. :smt011 :smt011
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S.F. Jude Terror

OMCTO

Postby S.F. Jude Terror » Fri Dec 07, 2012 4:25 pm

Herald wrote:
As usual, YOU are the dummy.

1. As YOU YOURSELF admit, you don't know the actual number of books sold. In a VALID analysis, you don't just plug in a formula; you go by SOLID NUMBERS.

2. The industry's increase in sales is NOT going to be proportional across ALL the comic companies. The industry's much higher December numbers versus last year could be coming from Marvel -- as their much higher numbers would suggest -- and Image (I hear they've got this zombie book that became a TV show...), and not really from DC at all.

Bottom line: All your "If..." blah-blah-blah means NOTHING.

The problem with relying on percentages is that they can be highly misleading... especially to the easily misled, like YOU. :roll: :P


Wrong again, dumdum. If you read my post, you'd see I extrapolated the actual exact numbers.
User avatar

S.F. Jude Terror

OMCTO

Postby S.F. Jude Terror » Fri Dec 07, 2012 4:32 pm

Herald wrote:
As usual, YOU are the dummy.

1. As YOU YOURSELF admit, you don't know the actual number of books sold. In a VALID analysis, you don't just plug in a formula; you go by SOLID NUMBERS.


DC sold 2,574,827 comics in November, 2012. They sold 2,350,104 in August, a month with bigger sales than November traditionally, the month before their reboot. So a year and a half later, they are still selling more books than pre-reboot.

Where are your "actual numbers"? You only have "Dan and the gang suck."

2. The industry's increase in sales is NOT going to be proportional across ALL the comic companies. The industry's much higher December numbers versus last year could be coming from Marvel -- as their much higher numbers would suggest -- and Image (I hear they've got this zombie book that became a TV show...), and not really from DC at all.


DC still sold 225,000 more books this month than the month before the reboot.

Bottom line: All your "If..." blah-blah-blah means NOTHING.

The problem with relying on percentages is that they can be highly misleading... especially to the easily misled, like YOU. :roll: :P

Only if you're too dumb to take an actual number you know to be true (the sales for August and November 2011) and extrapolate the numbers using the percentages. That's real math, but I guess beyond your comprehension.

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