Advertisement

The End is Nigh - DC Falls Flat in Final Diamond Sales Numbers Before End of World

Discuss the latest comic book news and front page articles, read or post your own reviews of comics, and talk about anything comic book related. Threads from the two subforums below will also show up here. News Stand topics can also be read and posted in from The Asylum.

Hey you! Reader! Want to be a part of the GREATEST COMIC BOOK AND GEEK COMMUNITY on the web?! Logged in users see WAY LESS ADS, so why not register? It's fast and it's easy, like your mom! Sign up today! Membership spots are limited!*

*Membership spots not really limited!

Herald
User avatar
Fagorstorm
 
Posts: 13010
Likes: 267 posts
Liked in: 359 posts
Joined: Fri Jun 13, 2008 11:47 pm
Title: Fun for the Whole Family!!


Re: The End is Nigh - DC Falls Flat in Final Diamond Sales N

Postby Herald » Fri Dec 07, 2012 3:09 pm

S.F. Jude Terror wrote:
But you do realize that there are no hard numbers here, right? It is just a ranking showing Marvel sold more.


Which is still a decent indication that DC lost, as they usually do, to the Marvelous Competition.

But compared to last year, the industry as a whole soles MORE comics, so in terms of actual book sales, DC is selling as many if not more books than last December.


Considering that last December concerned issue 3 of the DCnU books, and thus was during the huge initial crest of the "New 52!" sales wave, in which many more people were trying out ALL the books?? I'm pretty sure you're wrong. Just because the whole industry is selling more doesn't mean DC is still selling more. As mentioned, Marvel is currently running "Marvel Now!", which skews the "whole industry" results.

But that just illustrated another problem with you DCnU flag-wavers: You keep parroting the same "Look how much better sales are versus a year ago!" phrases so often, you're not thinking before you repeat 'em. "Last December" ain't pre-Flashpoint anymore. :roll:
Last edited by Herald on Fri Dec 07, 2012 3:15 pm, edited 1 time in total.

Advertisement

Herald
User avatar
Fagorstorm
 
Posts: 13010
Likes: 267 posts
Liked in: 359 posts
Joined: Fri Jun 13, 2008 11:47 pm
Title: Fun for the Whole Family!!


Re: The End is Nigh - DC Falls Flat in Final Diamond Sales N

Postby Herald » Fri Dec 07, 2012 3:12 pm

BlueMole wrote:As the resident sales expert on the site, I can indeed confirm that, based on a top ten filled with marvel comics employing the same tactic that DC used a year ago, DC is no longer riding high and is now on the verge of financial ruin. My inside source at DC (Rich Johnston in a wig and fake mustache) has told me that based on this top ten chart, WB execs showed up at Dan Didio's office an hour ago with a tanto and encouraged him to commit seppuku as there's no way that DC can recover from this staggering, not at all inflated, blow to their market share.


Bah! Dan has no honor to save! :P

This seems to coincide with the death poem just published on Didio's facebook page. It reads:

Softly falls the New 52's sales.
Like a freshly fallen mountain snow.
Shame covers my bald head,
Much like Marvel's books covers the Top Ten chart.
Because of Marvel NOW!, I am Didio no more.


Good to know that Dan's poetry is as piss-poor as his prose writing. :P :P

S.F. Jude Terror
User avatar
OMCTO
 
Posts: 76804
Likes: 573 posts
Liked in: 951 posts
Joined: Thu Jun 12, 2008 11:44 pm
Location: Up Your Ass
Title: Webmaster Supreme
Formerly: Dr. Jude Terror


Re: The End is Nigh - DC Falls Flat in Final Diamond Sales N

Postby S.F. Jude Terror » Fri Dec 07, 2012 3:14 pm

Let's do this with actual numbers. We don't know how many comics were sold overall, only the percentage of overall comics sold that were from Marvel or DC.

In November 2011, DC sold 40% of the total comics, while Marvel sold 38%.

In November 2012, DC sold 33% while Marvel sold 40%.


If there were 1,000,000 comics sold in November, 2011, that means that DC sold 400,000 comics and Marvel sold 380,000 comics.

Overall, there were 3% more comics sold in November 2012 than November 2011, meaning, if there were 1,000,000 sold in 2011, there were 1,030,000 comics sold, meaning DC sold 339,000 comics and Marvel sold 412,000. This means that DC sold 339,000/400,000 or 85% of the comics in November 2012 that they did in November 2011.

The entire industry is stronger this November than last November, largely due to increased attention and sales from DC's reboot all year.

Overall for the year (not just november), the industry is up by 12%.


In August 2011, the month before the reboot, DC reported 2,350,104 units sold.

In November 2011, DC reported 3,029,209 units sold.

Using our formula from above, and applying DC's stat of 85% to that 3,029,209, we find that DC sold 2,574,827 comics in November 2012, which is still 225,000 more comics than they sold before the reboot.

So, in short, you are a dummy, and DC is doing fine.
Image
I LOVE BLUD BLOOD! - Rob Liefeld

BlueStreak
User avatar
The Red Stands for Irony
 
Posts: 12262
Likes: 4 posts
Liked in: 29 posts
Joined: Sun Mar 26, 2006 7:06 pm
Title: Bat-Min Inc.
Formerly: BlueStreak


Re: The End is Nigh - DC Falls Flat in Final Diamond Sales N

Postby BlueStreak » Fri Dec 07, 2012 3:24 pm

As an FYI, DC's sales are down 15% from November 2011.

DC's sales are down by 23.6% from September 2011.

Sales are still up 17.6% compared to November 2010.
Image

MoneyMelon
User avatar
Chief Yankee Wanker
 
Posts: 26406
Likes: 0 post
Liked in: 1 post
Joined: Sat Apr 22, 2006 9:02 pm
Title: Internet Celebrity


Re: The End is Nigh - DC Falls Flat in Final Diamond Sales N

Postby MoneyMelon » Fri Dec 07, 2012 3:24 pm

I'm not surprised Marvel is taking more market share. The newness of the New 52 has worn off and DC hasn't had any big events or crossovers in a while. Plus they're not really offering anything new in terms of big name writers launching new books.

Meanwhile, Marvel is coming off a big successful event that starred the X-Men and Avengers and immediately followed that by launching a ton of new books by popular writers.

I suspect we'll see more gimmicks and crossovers from DC now in an effort to keep things fresh.

BlueStreak
User avatar
The Red Stands for Irony
 
Posts: 12262
Likes: 4 posts
Liked in: 29 posts
Joined: Sun Mar 26, 2006 7:06 pm
Title: Bat-Min Inc.
Formerly: BlueStreak


Re: The End is Nigh - DC Falls Flat in Final Diamond Sales N

Postby BlueStreak » Fri Dec 07, 2012 3:28 pm

Comparatively speaking, Marvel's sales are up 9.1% from November 2011.
Image

Herald
User avatar
Fagorstorm
 
Posts: 13010
Likes: 267 posts
Liked in: 359 posts
Joined: Fri Jun 13, 2008 11:47 pm
Title: Fun for the Whole Family!!


Re: The End is Nigh - DC Falls Flat in Final Diamond Sales N

Postby Herald » Fri Dec 07, 2012 3:28 pm

S.F. Jude Terror wrote:Let's do this with actual numbers. We don't know how many comics were sold overall, only the percentage of overall comics sold that were from Marvel or DC.

In November 2011, DC sold 40% of the total comics, while Marvel sold 38%.

In November 2012, DC sold 33% while Marvel sold 40%.


If there were 1,000,000 comics sold in November, 2011, that means that DC sold 400,000 comics and Marvel sold 380,000 comics.

Overall, there were 3% more comics sold in November 2012 than November 2011, meaning, if there were 1,000,000 sold in 2011, there were 1,030,000 comics sold, meaning DC sold 339,000 comics and Marvel sold 412,000. This means that DC sold 339,000/400,000 or 85% of the comics in November 2012 that they did in November 2011.

The entire industry is stronger this November than last November, largely due to increased attention and sales from DC's reboot all year.

Overall for the year (not just november), the industry is up by 12%.


In August 2011, the month before the reboot, DC reported 2,350,104 units sold.

In November 2011, DC reported 3,029,209 units sold.

Using our formula from above, and applying DC's stat of 85% to that 3,029,209, we find that DC sold 2,574,827 comics in November 2012, which is still 225,000 more comics than they sold before the reboot.

So, in short, you are a dummy, and DC is doing fine.


As usual, YOU are the dummy.

1. As YOU YOURSELF admit, you don't know the actual number of books sold. In a VALID analysis, you don't just plug in a formula; you go by SOLID NUMBERS.

2. The industry's increase in sales is NOT going to be proportional across ALL the comic companies. The industry's much higher December numbers versus last year could be coming from Marvel -- as their much higher numbers would suggest -- and Image (I hear they've got this zombie book that became a TV show...), and not really from DC at all.

Bottom line: All your "If..." blah-blah-blah means NOTHING.

The problem with relying on percentages is that they can be highly misleading... especially to the easily misled, like YOU. :roll: :P

Herald
User avatar
Fagorstorm
 
Posts: 13010
Likes: 267 posts
Liked in: 359 posts
Joined: Fri Jun 13, 2008 11:47 pm
Title: Fun for the Whole Family!!


Re: The End is Nigh - DC Falls Flat in Final Diamond Sales N

Postby Herald » Fri Dec 07, 2012 3:30 pm

BlueMole wrote:As an FYI, DC's sales are down 15% from November 2011.

DC's sales are down by 23.6% from September 2011.


:lol: :lol: :lol: :lol: :lol:

Image

Zechs
User avatar
Outhouse Editor
 
Posts: 44066
Likes: 152 posts
Liked in: 242 posts
Joined: Sun Mar 26, 2006 9:10 pm
Location: From Parts Unknown
Title: Deposted Despot
Formerly: Blight, Deacon Frost, Heinrich Himmler of S_D


Re: The End is Nigh - DC Falls Flat in Final Diamond Sales N

Postby Zechs » Fri Dec 07, 2012 3:49 pm

MoneyMelon wrote:I'm not surprised Marvel is taking more market share. The newness of the New 52 has worn off and DC hasn't had any big events or crossovers in a while. Plus they're not really offering anything new in terms of big name writers launching new books.

Meanwhile, Marvel is coming off a big successful event that starred the X-Men and Avengers and immediately followed that by launching a ton of new books by popular writers.

I suspect we'll see more gimmicks and crossovers from DC now in an effort to keep things fresh.


HOLO-COVERS RETURN!!!!!!
Image
Image

Image


sdsichero wrote:
I especially like and admire Zechs. He's everything I wish I could be!

Dragavon wrote:Zechs... is...

Zechs...is...

I can't say it. It's too horrible. Zechs...is...not...wrong...

MoneyMelon
User avatar
Chief Yankee Wanker
 
Posts: 26406
Likes: 0 post
Liked in: 1 post
Joined: Sat Apr 22, 2006 9:02 pm
Title: Internet Celebrity


Re: The End is Nigh - DC Falls Flat in Final Diamond Sales N

Postby MoneyMelon » Fri Dec 07, 2012 4:01 pm

Zechs wrote:
HOLO-COVERS RETURN!!!!!!


Who doesn't get excited by the prospect of a chromium holo cover issue of Vibe?

BlueStreak
User avatar
The Red Stands for Irony
 
Posts: 12262
Likes: 4 posts
Liked in: 29 posts
Joined: Sun Mar 26, 2006 7:06 pm
Title: Bat-Min Inc.
Formerly: BlueStreak


Re: The End is Nigh - DC Falls Flat in Final Diamond Sales N

Postby BlueStreak » Fri Dec 07, 2012 4:04 pm

On a related note, DC has sold 12.9% (3.05 million) more comics than it did last year.

Marvel has only sold 3.6%(968k) more than it did in 2011. I'd have to recalculate the numbers, but that's probably less than the increase of comics that Image has sold this year. As of August, Image had sold 966k more than it had in 2011.

So far, Diamond has sold about 7.43MM more comics than it did in 2011. 41% of that growth has been from DC, 13% has been from Marvel and 46% has been from independent comics.

BTW, Marvel has outsold DC by 928k with a month to go. They're seperated in market share by 1.2% Marvel was outselling DC by over 3 million comics last November. Marvel also had a 4.5% market share lead.
Image

chap22
User avatar
YOU WILL NEED A NURSE
 
Posts: 21440
Likes: 32 posts
Liked in: 174 posts
Joined: Fri Jun 06, 2008 12:08 pm
Location: Missi-by God-ssippi, a.k.a. Chapveria
Title: Pretentious curmudgeon


Re: The End is Nigh - DC Falls Flat in Final Diamond Sales N

Postby chap22 » Fri Dec 07, 2012 4:04 pm

MoneyMelon wrote:
Who doesn't get excited by the prospect of a chromium holo cover issue of Vibe?

if DC really cared about bringing in female readers, they'd make a gimmick cover that actually acts as the book's title.
Image
rdrsfn82 wrote:Chap is right.

john lewis wrote:I got nothing but respect for [Chap]

jsalwen wrote:You're the man, Chap.

DMM wrote:Chap knows what he's talking about.

MoneyMelon wrote:chap is right about pretty much everything

GOSD wrote:chap FTW!

Ntikrst wrote:Chap's right

oogy wrote:All those quotes in your sig ain't lying.

MoneyMelon
User avatar
Chief Yankee Wanker
 
Posts: 26406
Likes: 0 post
Liked in: 1 post
Joined: Sat Apr 22, 2006 9:02 pm
Title: Internet Celebrity


Re: The End is Nigh - DC Falls Flat in Final Diamond Sales N

Postby MoneyMelon » Fri Dec 07, 2012 4:07 pm

chap22 wrote:if DC really cared about bringing in female readers, they'd make a gimmick cover that actually acts as the book's title.


Female comic readers :lol:

Arion
User avatar
Twenty-Something
 
Posts: 18350
Likes: 16 posts
Liked in: 107 posts
Joined: Fri Jul 03, 2009 11:53 am
Title: www.artbyarion.blogspot.com


Re: The End is Nigh - DC Falls Flat in Final Diamond Sales N

Postby Arion » Fri Dec 07, 2012 4:07 pm

I had so much fun reading this post.

sdsichero
User avatar
2k11 Outhouse People's Champion
 
Posts: 71087
Likes: 0 post
Liked in: 651 posts
Joined: Wed Jun 04, 2008 10:25 pm
Location: Secret Base, Honolulu, HI
Title: *NEW*
Formerly: beta-ray


Re: The End is Nigh - DC Falls Flat in Final Diamond Sales N

Postby sdsichero » Fri Dec 07, 2012 4:15 pm

MoneyMelon wrote:
Who doesn't get excited by the prospect of a chromium holo cover issue of Vibe?


Should be a vibrating cover.

leave a comment with facebook

PreviousNext

Return to The News Stand



Who is online

Users browsing this forum: Alexa [Bot], Google [Bot], Rob Thompson and 104 guests

Advertisement