Expect sales on Booster Gold #26, Doom Patrol #4, Adventure Comics #4, R.E.B.E.L.S. #10 and Outsiders #24 to rocket in November. Seriously, each issue could top 100,000 orders or more and see DC dominate the charts with a number of titles that never normally getting the top fifty.
Why? Because sales on these comics, and on Justice League Of America #39 and Blackest Night #5, are tied in to the amount of Lantern Promotion Rings your local comic shop retailer is allowed to order.
The Black Lantern ring giveaway to kick off the Blackest Night event was an immense hit, with demand booming for these chunky stylish collectable black plastic fingerwear, and a call for similar rings to match the different Lantern colours seen in the series went out. And DC listened.
So for every 25 copies of Doom Patrol #4, Booster Gold #26, R.E.B.E.L.S. #10, Outsiders ‘24 and your retailer orders, they can order a bag of fifty Sinestro rings, Agent Orange rings, Indigo Tribe rings and Star Sapphire rings respectively.
And for every 50 copies of Justice League of America#39, Blackest Night #5 and Adventure Comics #4 sees you with a bag of fifty Red Lantern rings, Green Lantern rings and Blue Lantern rings, also respectively.
Each ring will ship every two weeks, Yellow on November 4th, Orange on November 18th, Red on December 2nd, Green on December 16th, Blue on December 30th (well, December 23rd now, I guess, thanks to Comic Book-Free Day), Indigo on January 13th and Violet on January 27th.
Expect some kind of charge however. While the Black Lantern ring was very much a giveaway, in this case, not only do retailers have to pay more for the bags of rings, but they have to order large numbers of comic books, often ones that usually don’t sell too well, in order to qualify. Some retailers may pass that cost on, or ask you to buy the comic in question. Which will probably be a Blackest Night tie in anyway. So it’s not really a hardship…
Just don’t go in expecting some kind of Free Comic Ring Day. And expect some very odd looking chart statistics for the month of November. R.E.B.E.L.S. in the Top Ten? Could happen. People love these rings. Almost as if they were all Agent Orange operatives…