Arion wrote:The obsession for a new #1 has always been there. DC and Marvel are capitalizing on it.
Actually, it hasn't.
In the pre-Crisis era, very few comics got rebooted, and getting to high numbers of continuous print comics was a badge of honor. There was a sense that Marvel would always be screwed in that department because they started so much later than DC did that they could never catch up. The closest they had was Journey into Mystery, because Thor started on #82 of that series, and they never renumbered it because it was their highest-numbered comic.
Back in the day, the milestones used to be important. Companies would frequently double-size issue 25, 50, 75, 100, 150, 200, 250, etc. Most of the time (though not all), these milestone issues wrapped up major stories. Rom 25 wrapped up the Galador storyline, for example. Thor 350 was originally slated to wrap up the Surtur saga but it got so big that although Simonson double-sized it, he still needed 3 more issues to finish the story. The list goes on and on.
With the reboot mentality, comics rarely reach 50 or 75 anymore, and almost never 100. So are we really sure that just putting another #1 out there on what would have been DareDevil 37, is really going to sell better than if they did a "double sized anniversary 50th issue" a few months later?
The numbers used to mean something. Comics were the only periodical that had sequential numbers like this. Every other periodical goes by volume and issue number, e.g. vol 1, issues 1-12, then the next year is vol. 2, issues 1-12, and so on. The way they are doing things now, they may as well just number them like a regular magazine. That would give them their #1 issue every single year.
But it also means that the numbers mean nothing. Remember, nobody knows "what issue" Discover magazine is on. It's been published for 33 years, 10 issues per year. So this month's Discover is (roughly) #330. But they don't call it that. They call it "the October issue of Discover."
So if comics are going to make numbering irrelevant (which is what all this rebooting is doing) then they may as well go all the way and do it like that.
What they don't realize, and what collectors don't realize, is that what made #1s valuable back in the day was their rarity. When Captain America has 5 #1 issues in a 10-year period, then the #1 issue loses its value. As can be seen from the fact that back-issue prices for these things rarely go up anymore.