Walmart announced today that it has partnered with Warner Bros. to give its customers exclusive access to see 'Man of Steel' in theaters nationwide before the film’s official release.
Source: Wal-Mart Corporate Press Release
For the first time in entertainment history a studio has partnered with a retailer to provide this type of exclusive opportunity for fans.
Tickets for the exclusive screening of “Man of Steel,” will go on sale in more than 3,700 Walmart stores starting at 8 a.m. on May 18. Customers will be able to purchase up to four tickets per visit, and have the option to choose between 2D or 3D showings, where applicable. The advance screening will take place in selected local theaters nationwide at 7 p.m. on June 13.
Laura Phillips, a Senior VP of Entertainment for Wal-Mart, said: "We couldn’t be more excited to give our customers and associates early access to one of the summer’s most anticipated movies. Walmart’s premiere of ‘Man of Steel’ once again proves we have the ambition and studio partnerships to develop unique retail programs that give our customers access to the movies they love.”
Zack Snyder, director of “Man of Steel,” added, “We have appreciated the unwavering support of the fans, and can’t wait to share the movie with them. I am thrilled that Walmart is giving us this terrific opportunity to open the doors early.”
Walmart customers can also take advantage of the following offers:
Priority Purchase of Blu-ray Combo Pack or HD Digital Download: Each ticket bought at Walmart will feature a code on the back that allows customers to pre-order their own Blu-ray Combo Pack or HD Digital Download of “Man of Steel,” which will contain exclusive film content.
Official “Man of Steel Experience” Mobile App: Fans can bring Superman to life with the official “Man of Steel Experience” augmented reality app. The app allows customers to take photos with the superhero, as well as unlock special photo frames by pointing their phone at “Man of Steel” signage in their local Walmart. To download the app please visit: Apple App Store or Google Play.
Exclusive Original Digital Comic Book: Customers will receive a free original Digital Comic Book written by “Man of Steel” screenwriter David Goyer with every ticket.
“Man of Steel” Merchandise: Beginning April 28, a variety of “Man of Steel” merchandise such as t-shirts, electronics, posters and more from top brands will be available at Walmart stores and at Walmart.com.
"Man Of Steel" opens nationwide on June 14, 2013. The film will be released in 3D and 2D in select theaters and IMAX®
Written or Contributed by IvCNuB4
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