High enough for what? They are pulling the plug on it. Once they do that, it's worth $0. How is it worth MORE to them to keep the product essentially "in the attic" than to sell it for whatever Paragon offered?
The point of this is that companies don't always do what maximizes immediate profit. Often they do things that DESTROY profit but that they think are good moves at the time. That's why so many businesses fail, get mergered, etc.
True enough. And DC isn't really supposed to be a profit center for Time Warner, just a holding company for properties to be used in other media, and for merchandising purposes.
In other words, TW probably doesn't give two shits whether DC makes a little money, or barely any money at all. I suspect there must have been a management change at WB for them to demand that DC start doing better, leading to Didio's retarded reboot.
TW is probably looking at all that sweet money Disney is making off Marvel, and putting the screws to WB, which in turn puts them on DC. Problem is none of them has a clue as to how to put together decent product.
Achilles is the kind of evil that hollows out a volcano for a lair, and sends killer robots after his enemies.---Lord Simian