*Membership spots not really limited!
Then why should DC try to put out series featuring ANY character other than Batman?? HE is the character that sells the best, and is guaranteed to sell, no matter what! So let's just make the DCnU "ALL Batman, ALL the time!" and call it a day! After all, according to "marketing perspective", he's the ONLY character worth anyone's time and effort!
I repeat: Thankfully, even Dan and the Gang know better than that.
Here's another "marketing perspective" for you: Diversification of product is a GOOD idea. The more things that you can get to earn you money, the better. Don't put all you eggs in one basket, no matter how profitable that one basket is.
Sorry, but NO.
You can't be this clueless.
Dan and the Gang work for TIME WARNER.
TIME WARNER is rich, not Dan and the Gang.
Dan and the Gang are perpetually scrambling to sell a pathetic 100,000+ copies of $3-4 pamphlets monthly (MUCH LESS for most series), in an insular, dwindling industry propped up by aging fanboys with few younger readers coming in to replace them. (And that's AFTER an overhyped, mass-marketed reboot designed to attract new readers and boost those sales numbers stratospherically. ) So many of their books keep selling so low that they have to cancel said books in WAVES. They WISH they could get rich making books like Sword of Sorcery only to see them crash and burn after a pitiful 8 issues.
Luckily, Time Warner owns prominent movie/TV studio Warner Bros., and prominent cable networks like HBO and Cinemax. Luckily, Time Warner doesn't rely on the piddly 100,000+ in sales at BEST that Dan and the Gang can muster in order to stay rich, because they'd be in BIG trouble if they did.
Again, you talk like you know but you don't.
Why doesn't DC sell all Batman all the time? What's to say they don't? They sell plenty of Batman because it's their biggest property and within that property they diversify (isn't there black Batman now?). However, if they were to cut their line down to just Batman, they would probably manage to cut out about 90% of their workforce. That would save them a ton of money, and they are already heading in that direction.
Face it, Batman reaches the target market moreso than any other hero because he's the one that connects with audiences more than anyone else. We could say similar things for Hal Jordan, the current GL. However, if DC were to replace Hal Jordan, the white male, with an Arabic girl, they run the risk of losing the fans who connected with Hal Jordan. Perhaps maybe they'd enjoy the story as a novelty but eventually that novelty would wear off. With the wearing-off novelty, they would eventually have to revert back to the status quo to regain the readership.
It's common fucking marketing sense. When you alter a product, you risk losing people. It happens. Why alter something, especially with such delicate numbers as comic books have, if you risk losing sales?
You can't deny that even if your black ass changed Hal Jordan or Kyle Rayner to some Arabic GL you would lose readers.
So why sell minorities? Because you keep your critics happy, you keep your fanbase diversified and you don't alienate those few non-majority fans who do enjoy the minority-based characters. If you take a financial L, then you take a financial L and eventually you shut the brand down (in this case, the series). If you lose significant money on any kind of venture, you shouldn't keep it going.
You take a risk based on what you might be able to pull in but you also shut it down quickly. Sales-wise, an Arab Green Lantern won't last because people want their Hal Jordan or Kyle Rayner. If John Stewart was really THAT great of a character, then he would still be Green Lantern. And I'm the guy who went and bought a Green Lantern t-shirt in high school because I liked the black Green Lantern in the Justice League cartoon.
And DC comics has to be profitable in some way to Time Warner. In a world where we're seeing print publication die in record numbers, for a print publication company producing $4 pamphlets on a monthly basis, there has to be some profitability. Even if they company just strip-mines the IPs for other ventures, they still have to pull in some sort of money. While I have been scouring the net for all kinds of sales figures and financial statements (that I can't find), you have been sitting there basing claims on what you perceive is a dying industry.
If it was such a revenue-losing business, it would have been cut or phased out of the operation by now. Yet, DC Entertainment continues to publish comics. As it goes, DC Entertainment falls under the Film & TV Entertainment branch of Time Warner, so it's included partially to transition IPs into other areas of Film and TV but also to make some money. If it were just DC's sales getting DC by, obviously the company would collapse, but they also rely on IP transition and other outlets to make money. Still, they continue to publish there must be some merit somewhere in publishing.
Piddly shit like Sword of Sorcery is put to market because it's a great way to test and see if there is a market for those types of IPs. They test the waters for other markets. Batman comic selling very well, let's launch a Batman movie. Batman movie selling well, Green Lantern comic selling well, let's launch a Green Lantern movie. Etc. Even so, putting out some sort of fantasy title might do them well considering how well some fantasy IPs are doing on the market as well.
You seem to want to pigeonhole my thinking to fit your agenda. Then you make outrageous claims like I have no proof or I'm clueless. If you weren't so adamant in proving that Dan & the Gang were wrong, maybe you'd have something to "think about".