*Membership spots not really limited!
The Nacireman wrote:
IIRC the reason comics aren't in Walmart had to do with a parent (or parents) complaining about occult themes in Spawn. Walmart pulled comics from the stores soon afterward. (You have noticed a lack of Spawn toys at Walmart, haven't you?)
And yes, promotions cost money, and the publishers should be doing more to promote their books outside of the LCS. Feeding off the current pool of readers only works for so long (most Nu52 books are or have already lost the sales bump from the relaunch). Will DC lose its shirt if it creates a display for Book-A-Million to promote the next JMS Superman OGN, or for Superman books in general?
If anything, your argument shows the current system isn't working.
Or it means that there aren't hundreds of thousands of new readers out there to support big box retail stores carrying monthly comics. It's a delusion to think that putting comics in Wal-Mart would increase readership to the levels of decades ago.