Juan Cena wrote:
It's what hasn't been done that's hurting comics: Getting them (back) into the places that non-comic readers actually shop. That's the Walmarts and the Targets and the grocery stores.
And doing more in the bookstores like getting creators do signings at Barnes and Noble or Books-A-Million. Or getting B&N and BAM on board fro FCBD. Marvel ought to have Ellis doing signings for the Avengers OGN at least at a B&N in NYC or LA. Of DC getting to do the same with Willingham when the next Fables collection comes out.
FCBD was created by a comic retailer. Despite whatever happy tales retailers and publishers tell about "introducing new readers", etc... the point of FCBD is to do exactly what it does: Increase sales in those retailers. THAT'S the sole purpose. Anything else is snips and snails and puppy dog tails.
B&N, BAM, etc... they don't care about raising comic sales. That's a piddling market for them. Graphic novels and TPB's are a burgeoning market, sure, but FCBD doesn't give away free trades.