The State of Animal Man and Swamp Thing

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Stephen Day
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The State of Animal Man and Swamp Thing

Postby Stephen Day » Tue Mar 25, 2014 5:26 pm

the final issue of the current volume of Animal Man came out last Wednesday. As a result, this seems like a good time to put together some thoughts on that series and its sister title, Swamp Thing.

Since Animal Man is done and over with, there doesn't seem to be any reason to look at it's current sales. Swamp Thing though is still going, so here's the sales for that series: ... -the-pack/

108 - SWAMP THING ($2.99)
02/2012: Swamp Thing #6 -- 41,235
02/2013: Swamp Thing #17 -- 31,497 (- 2.4%)
03/2013: Swamp Thing #18 -- 30,716 (- 2.5%)
04/2013: Swamp Thing #19 -- 29,254 (- 4.8%)
05/2013: Swamp Thing #20 -- 27,338 (- 6.6%)
06/2013: Swamp Thing #21 -- 25,186 (- 7.9%)
07/2013: Swamp Thing #22 -- 23,885 (- 5.2%)
08/2013: Swamp Thing #23 -- 22,695 (- 5.0%)
09/2013: #23.1: Arcane -- 40,390 (+78.0%)
10/2013: Swamp Thing #24 -- 21,724 (-46.2%)
11/2013: Swamp Thing #25 -- 21,141 (- 2.7%)
12/2013: Swamp Thing #26 -- 20,247 (- 4.2%)
01/2014: Swamp Thing #27 -- 19,755 (- 2.4%)
02/2014: Swamp Thing #28 -- 19,146 (- 3.1%)
6 months: - 15.6%
1 year : - 39.2%
2 years : - 53.6%
Since #1: - 74.0%

While the drops aren’t huge, they’re still drops. Swamp Thing may have a bit more rope than other titles, but soon these numbers will be testing DC’s patience if they don’t turn around.

As things currently stand, Animal man is gone and Swamp Thing doesn't seem like it's that far behind.

It's a shame really, because I remember these two series being two of the standouts when DC rebooted. I remember anticipating when the two series would crossover. I remember being really excited about that crossover. Then Rotworld actually happened.

The crossover between these two series could have great, but DC chose to tell an average story in which the villain won and the heroes were rebels against the villainous rule that was then overturned by time travel. There were so many other more interesting options they could have gone with.

Coming out of Rotworld, both series were still good, with Swamp Thing now being better than it was before in my opinion. However, momentum seems to have been lost and I fear that Swamp Thing's cancellation may be inevitable at this point.

As I said, it's a shame as these were two of the standout series when DC rebooted.
Last edited by Stephen Day on Tue Mar 25, 2014 5:52 pm, edited 2 times in total.

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Re: The State of Animal Man and Swamp Thing

Postby AngusH » Tue Mar 25, 2014 5:38 pm

For all the people who complain about lack of diversity at Marvel and DC, this is your reason right here. Swamp Thing and Animal Man (along with Batman) are the only books I've been reading since issue #1 of the Nu52, and it sucks that one is gone and the other is unfortunately likely to join it when you take into account declining sales and Soule's schedule.

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Re: The State of Animal Man and Swamp Thing

Postby IvCNuB4 » Tue Mar 25, 2014 5:49 pm

Probably why they are doing the upcoming Aquaman/Swamp Thing cross-over .. hoping to boost Swamp Thing's sales.
Victorian Squid wrote:In a DC/Marvel cross-over "all your favorite Marvel characters would catch contextually-transmitted diseases and Steph infections."

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Re: The State of Animal Man and Swamp Thing

Postby AngusH » Tue Mar 25, 2014 7:01 pm

...despite the fact that it's pretty well established by now that these mini cross-over events have a negligible boost on sales at best, and subtract sales at worst.

Although without knowing anything at all about the event, Aquaman is probably one of the few main DC guys that I can see making sense in a Swamp Thing story without it seeming all "Oh hey it's Superman dropping in to say hi!".

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Re: The State of Animal Man and Swamp Thing

Postby oogy » Wed Mar 26, 2014 6:57 am

Swamp Thing is as good, if not slightly better, now than when Snyder was writing it.

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