An emotional Gregg took the stage.
"I grew up loving comics," he said. "One of the greatest things about it is that I got to connect with people like you, so thank you for being apart of it."
The crowd began chanting "COULSON! COULSON!"
"I just want to say because I won't have another chance to ask this -- 'Have you heard of a Life Model Decoy?'" asked Coulson. "I don't know if you've read the theories from the people on twitter but there's this guy called the Vision. I don't know if you saw the UK version of the DVD, but the blade wasn't coming out of his chest. There's a tesseract!
"All around the globe you can see graffiti, bumper stickers that say 'Coulson Lives!' You have the power, Jeph! I feel like we could make this happen right now!"
"This is not like Tinkerbell, you don't get to clap!" said Loeb.
And then, suddenly, Joss Whedon showed up onscreen amongst applause.
"We all love Clark Gregg, there's no doubt about that," Whedon said. "From before we made 'The Avengers,' we discussed whether there was a way for him to be a part of the Marvel Universe, perhaps a part of a TV show even after his death. … The fact of the matter is, as much as we love him, now that I'm really running Marvel, I like to keep a type of artistic integrity, which means we don't stretch the bounds of reality."
"There was never going to be a 'S.H.I.E.L.D.' show without Agent Phil Coulson!" said Feige, who appeared behind Whedon a Coulson Lives shirt.
"He's headlining the S.H.I.E.L.D. show and always was." said Whedon.
Loeb confirmed Clark Gregg is the first member cast in Whedon's "S.H.I.E.L.D."