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Dark Horse Announces Matt Parkinson as Senior Director of Marketing!

Written by SuperginraiX on Saturday, December 31 2011 and posted in News Archive
Dark Horse Announces Matt Parkinson as Senior Director of Marketing!

Matt Parkinson moves from Director of Online Marketing to Senior Director of Marketing.


DECEMBER 30, MILWAUKIE, OR—Dark Horse is pleased to announce the promotion of its former director of online marketing, Matt Parkinson, to the newly appointed title of senior director of Marketing.

Parkinson, who celebrated his sixth year with the company in 2011, will be moving into new responsibilities in overseeing the Dark Horse Marketing Department.

In his time at Dark Horse, Parkinson has been an instrumental part of the brand's growth online, through the development and execution of advertising, cross promotions, and social-media strategies.

Along with Dark Horse's senior managing editor, Scott Allie, and director of public relations, Jeremy Atkins, Parkinson helped to develop the company's first foray into original online content with MySpace Dark Horse Presents. Following that, he managed and developed the DH:HD program, showcasing original eight-page stories from top Dark Horse properties on the USA Today comics web page. Additionally, he had a big hand in the development of the Dark Horse Digital comics strategy and website, and has acted as the company's spokesperson for the initiative thus far.

"My time at Dark Horse has been one of the most satisfying experiences both personally and professionally," said Matt Parkinson. "I have enjoyed working with Mike Richardson and the entire Dark Horse team, and look forward to new challenges and opportunities. I am truly proud to have played a part in the company's rich history, and look forward to having a larger role in carrying Dark Horse's message to the world."

"We're very excited by the vision Matt brings to his new position," said Dark Horse president Mike Richardson. "With his experience, leadership ability, and knowledge of the comics market, he's uniquely qualified to make an immediate impact on our marketing efforts."

Richardson also praised the efforts of former VP of Marketing Micha Hershman, who leaves after a two-year stint to pursue opportunities in the field of animation. Richardson was quick to wish Hershman well in his new endeavor.

Please join us in congratulating Matt Parkinson on his past accomplishments, and wishing him luck in his new role in the company.

Dark Horse Announces Matt Parkinson as Senior Director of Marketing!

Source: Press Release
Written or Contributed by: SuperginraiX

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About the Author - SuperginraiX

SuperginraiX is the biggest sap on The Outhousers' payroll (wait, we get paid?). He reads every issue of every crappy Marvel crossover so you don't have to. Whats worse is that he pays for his books, thus condoning Marvel's behavior. If The Outhouse cared for his well being at all, they'd try and get him into some sort of rehab center. But, alas, none of us even know how to say his name. For a good time, ask Super why Captian America jumped off the Helicarrier in Fear Itself. Super lives in the frozen wastland that is Minnesota with 15% of the state's population living under his roof: a wife he makes wear an Optimus Prime mask, two gremlins, and his mother-in-law.


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