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The honest truth about alternate unis


Tennessee wore black jerseys in a victory this weekend. Georgia wore black helmets and black pants in their annual de-pantsing by Florida. Guess team is getting the flack for their alteration from their traditional colors.
Tony Barnhart declared that "Georgia should never, EVER, EVER wear black helmets, black jerseys, or black pants again" in a column on ajc.com. I don't think he was crazy about the deviation from the norm there. If they had won, what do you think his feelings about those helmets would be.
Alternate unis aren't the reason the Vols won and the Dawgs didn't. It has a lot to do with the fact that Monte Kiffin was forgotten more things about being a defense coordinator than Willie Martinez has ever learned. Heck, Monte probably knows more about coaching than his son Lane the Vols head coach does.
Can we just be honest about the rash of alternate unis in the past few years? It has more to do with merchandising that winning. If Georgia had somehow beat the Gators wearing those black helmets the companies who make replica helmets and mini helmets would be working overtime to meet the demand from the Bulldog Nation faithful. Same with those infamous black jerseys. Despite getting creamed by Alabama you can still find them online for sale.
Why do you think Nike has helped Oregon come up with so many uniform variations? So Nike can sell them, that's why. South Carolina and Maryland are wearing unis that incorporate a digital camouflage pattern to honor veterans and help promote/raise money for the Wounded Warrior Project.
Why do you think the NFL decided to celebrate the 50th anniversary of the AFL with retro uniforms? They can make money from sales from retro jerseys and apparel with old school logos. Heck, they could probably make money selling the Denver Broncos' retro vertical striped socks if they wanted to. (Emo kids will wear anything).
Whatever anybody says about why alternate unis happen it's really because of one reason: to make money. It's nothing to get to emotional about.

(photo via Dr. Saturday)



Syndicated from Shirts With Random Triangles

Tennessee wore black jerseys in a victory this weekend. Georgia wore black helmets and black pants in their annual de-pantsing by Florida. Guess team is getting the flack for their alteration from their traditional colors.
Tony Barnhart declared that "Georgia should never, EVER, EVER wear black helmets, black jerseys, or black pants again" in a column on ajc.com. I don't think he was crazy about the deviation from the norm there. If they had won, what do you think his feelings about those helmets would be.
Alternate unis aren't the reason the Vols won and the Dawgs didn't. It has a lot to do with the fact that Monte Kiffin was forgotten more things about being a defense coordinator than Willie Martinez has ever learned. Heck, Monte probably knows more about coaching than his son Lane the Vols head coach does.
Can we just be honest about the rash of alternate unis in the past few years? It has more to do with merchandising that winning. If Georgia had somehow beat the Gators wearing those black helmets the companies who make replica helmets and mini helmets would be working overtime to meet the demand from the Bulldog Nation faithful. Same with those infamous black jerseys. Despite getting creamed by Alabama you can still find them online for sale.
Why do you think Nike has helped Oregon come up with so many uniform variations? So Nike can sell them, that's why. South Carolina and Maryland are wearing unis that incorporate a digital camouflage pattern to honor veterans and help promote/raise money for the Wounded Warrior Project.
Why do you think the NFL decided to celebrate the 50th anniversary of the AFL with retro uniforms? They can make money from sales from retro jerseys and apparel with old school logos. Heck, they could probably make money selling the Denver Broncos' retro vertical striped socks if they wanted to. (Emo kids will wear anything).
Whatever anybody says about why alternate unis happen it's really because of one reason: to make money. It's nothing to get to emotional about.

(photo via Dr. Saturday)




Posted originally: 2009-11-02 11:16:00