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New Michigan State unis compared to "New Coke"

Written by Juan Cena on Sunday, April 25 2010 and posted in SWRT

When it comes to college sports, change can be looked at with as something that's pretty much unwanted, unless the team you support is losing. Then it's pretty centers around throwing out whoever gets the blame for the bad run of fortune. Things less tangible for a winning program, such as time-honored school traditions, mascots, team colors, and team uniforms, on the other hand, can cause general outrage on campus and throughout the internet.
When Michigan State and Nike got together in an attempt to "rebrand" the Spartans' athletic program earlier this year things got off on the wrong foot. An image of a slightly altered Spartans' logo leaked out was was met with much disdain. The new icon was quickly dropped before it was to be officially introduced.
Now the school has introduced new uniforms for its twenty-five athletic teams, all designed by Nike. The school wanted to "rebrand" the uniforms to make them more "unified" when it came to things like lettering and what shade of green each team used.
How is the Spartans' fan base taking the change? Not too well. The blog The Only Colors ran with a headline "Congratulations, Everyone: Those $9.99 Jerseys You Bought at Steve and Barry's 5 Years Ago Now Look More Authentic Than You Ever Could Have Imagined." Ouch.
The readers were slightly less impressed. One commenter said they hoped the unis would turn out to be like New Coke, described at "an attempt to get a fan base to accept a little bit of movement by taking a wildly circuitous route." Others bemoaned the loss of the "State" on basketball jerseys and the "script" Michigan State lettering on hockey jerseys.
To be honest the new football unis are a little dull. They do seem to fall on the generic side, which is probably something not a company looks for in branding. There's nothing dynamic that really identifies the jerseys as Michigan State except for the lettering. Not in the way of something like an Miami or a Florida State jersey does. Green and white can be tricky, so the design element is pivotal. Sadly, these jerseys look too under-designed.
The pants are the same way. The fronts are unimpressive, with all the details being on the back. There needed to be some more green showing on the front to where it didn't look so plain.
For a Nike product, these unis are pretty unimpressive. Compared to what the company puts into Oregon's uniforms, this is a joke. Maybe the company and the school were spooked by the reaction to the new logo. But these new unis don't really seem to "rebrand" the way Michigan State wanted.


(via The Dagger, Yahoo! News, The Only Colors)


Syndicated from Shirts With Random Triangles

When it comes to college sports, change can be looked at with as something that's pretty much unwanted, unless the team you support is losing. Then it's pretty centers around throwing out whoever gets the blame for the bad run of fortune. Things less tangible for a winning program, such as time-honored school traditions, mascots, team colors, and team uniforms, on the other hand, can cause general outrage on campus and throughout the internet.
When Michigan State and Nike got together in an attempt to "rebrand" the Spartans' athletic program earlier this year things got off on the wrong foot. An image of a slightly altered Spartans' logo leaked out was was met with much disdain. The new icon was quickly dropped before it was to be officially introduced.
Now the school has introduced new uniforms for its twenty-five athletic teams, all designed by Nike. The school wanted to "rebrand" the uniforms to make them more "unified" when it came to things like lettering and what shade of green each team used.
How is the Spartans' fan base taking the change? Not too well. The blog The Only Colors ran with a headline "Congratulations, Everyone: Those $9.99 Jerseys You Bought at Steve and Barry's 5 Years Ago Now Look More Authentic Than You Ever Could Have Imagined." Ouch.
The readers were slightly less impressed. One commenter said they hoped the unis would turn out to be like New Coke, described at "an attempt to get a fan base to accept a little bit of movement by taking a wildly circuitous route." Others bemoaned the loss of the "State" on basketball jerseys and the "script" Michigan State lettering on hockey jerseys.
To be honest the new football unis are a little dull. They do seem to fall on the generic side, which is probably something not a company looks for in branding. There's nothing dynamic that really identifies the jerseys as Michigan State except for the lettering. Not in the way of something like an Miami or a Florida State jersey does. Green and white can be tricky, so the design element is pivotal. Sadly, these jerseys look too under-designed.
The pants are the same way. The fronts are unimpressive, with all the details being on the back. There needed to be some more green showing on the front to where it didn't look so plain.
For a Nike product, these unis are pretty unimpressive. Compared to what the company puts into Oregon's uniforms, this is a joke. Maybe the company and the school were spooked by the reaction to the new logo. But these new unis don't really seem to "rebrand" the way Michigan State wanted.


(via The Dagger, Yahoo! News, The Only Colors)



Posted originally: 2010-04-24 21:53:00
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