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Postcards From the Edge: Washington Huskies pimp Jake Locker


How is the best way to get sportswriters to pay attention to your quarterback? Well if you're the Washington Huskies you mail out postcards with Jack Locker's picture on them. Washington has sent these out to members of the Football Writers Association of America, which feature Locker on the front with quotes from various media spanks, and his stats on the back.
Why the postcard? Well, while the words "Heisman Trophy" don't actually appear anywhere on the card, it's obvious to anybody this is part of a subtle campaign to draw attention to the voters of said award.
While the snail mail route doesn't seem as the most media savvy form of promotion in the digital age, it is a little less obnoxious as, say, putting your QB's picture on a giant billboard in New York City a la Joey Harrington. Probably a tad cheaper too.

(via Dr. Saturday, The Seattle Times)


Syndicated from Shirts With Random Triangles

How is the best way to get sportswriters to pay attention to your quarterback? Well if you're the Washington Huskies you mail out postcards with Jack Locker's picture on them. Washington has sent these out to members of the Football Writers Association of America, which feature Locker on the front with quotes from various media spanks, and his stats on the back.
Why the postcard? Well, while the words "Heisman Trophy" don't actually appear anywhere on the card, it's obvious to anybody this is part of a subtle campaign to draw attention to the voters of said award.
While the snail mail route doesn't seem as the most media savvy form of promotion in the digital age, it is a little less obnoxious as, say, putting your QB's picture on a giant billboard in New York City a la Joey Harrington. Probably a tad cheaper too.

(via Dr. Saturday, The Seattle Times)



Posted originally: 2010-05-01 09:25:00
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