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FedEx is an ex-Orange Bowl sponsor.


The Orange Bowl is absolutely positively looking for a new corporate sponsor. FedEx has decided to end its 21-year sponsorship with the Orange Bowl, balking at the reported $20 million dollar annual commitment that ESPN (who will be airing the game next year) was looking for. ESPN wants corporate partners to "buy a lengthy and more expensive college football package starting in September" when it comes to naming rights.
It is understandable why FedEx would end its involvement with the Orange Bowl. The game has been the lowest rated of the BCS bowl games for the past two years. A larger and more expensive commitment to it makes less sense financially.

(via EDSBS, Sports Business Journal)


Syndicated from Shirts With Random Triangles

The Orange Bowl is absolutely positively looking for a new corporate sponsor. FedEx has decided to end its 21-year sponsorship with the Orange Bowl, balking at the reported $20 million dollar annual commitment that ESPN (who will be airing the game next year) was looking for. ESPN wants corporate partners to "buy a lengthy and more expensive college football package starting in September" when it comes to naming rights.
It is understandable why FedEx would end its involvement with the Orange Bowl. The game has been the lowest rated of the BCS bowl games for the past two years. A larger and more expensive commitment to it makes less sense financially.

(via EDSBS, Sports Business Journal)



Posted originally: 2010-05-03 13:30:00
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