It looks like it hasn't taken long for ESPN to find a new title sponsor for the Orange Bowl. Reports say Hershey's is close to signing a deal for the title-sponsorship of the once-proud bowl game in Miami. This comes after Fed-Ex balked at ESPN's demands to remain as sponsor.
The game will reportedly be called the Reese's Orange Bowl. Which kind of makes sense, since Reese's is known for its orange packaging. It's also appropriate for Miami since Reese's Miniatures are as addictive as crack.
(via Leather Helmet Blog, College Football Talk)
It looks like it hasn't taken long for ESPN to find a new title sponsor for the Orange Bowl. Reports say Hershey's is close to signing a deal for the title-sponsorship of the once-proud bowl game in Miami. This comes after Fed-Ex balked at ESPN's demands to remain as sponsor.
The game will reportedly be called the Reese's Orange Bowl. Which kind of makes sense, since Reese's is known for its orange packaging. It's also appropriate for Miami since Reese's Miniatures are as addictive as crack.
(via Leather Helmet Blog, College Football Talk)
Posted originally: 2010-05-11 12:47:00
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