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New Pac-10 logo is a little underwhelming.

This is the new logo for the Pac-10. Sadly it's a little underwhelming. The reasons:

The font. The way the letters contour inside the shield are a little too jarring and too angular than they need to be. That is especially true for the "P," which looks a little uneven. Plus the "C" looks a little too much like a "G." Altogether, "PAC" doesn't quite mesh well with the mesh of the shield.

The design. It's way too busy. The logo is supposed to depict  "a mountain and wave, which symbolize not only the Pac-10's geographic footprint but also its strength."The mountain is easy to see. But as for the ocean? It's hard to tell. It's hard to tell if that's wave or if it's the crescent of the moon or a billiard ball. 

The coloring.  The shield isn't quite monochromatic, but it comes close.  Do black and blue really represent the Pacific? It might look better if printed in black-and-white, but those days seem to be slowly creeping into the past. A little extra color would have helped. When you think of the Pacific, ine the thinks you think of is the golden sunlight. Where is that in this design?

In all, this new logo seems to be a little bit of a misstep. There's too much going on in the design. But in the end, it doesn't say much.
(via Sports Illustrated)


Syndicated from Shirts With Random Triangles
This is the new logo for the Pac-10. Sadly it's a little underwhelming. The reasons:

The font. The way the letters contour inside the shield are a little too jarring and too angular than they need to be. That is especially true for the "P," which looks a little uneven. Plus the "C" looks a little too much like a "G." Altogether, "PAC" doesn't quite mesh well with the mesh of the shield.

The design. It's way too busy. The logo is supposed to depict  "a mountain and wave, which symbolize not only the Pac-10's geographic footprint but also its strength."The mountain is easy to see. But as for the ocean? It's hard to tell. It's hard to tell if that's wave or if it's the crescent of the moon or a billiard ball. 

The coloring.  The shield isn't quite monochromatic, but it comes close.  Do black and blue really represent the Pacific? It might look better if printed in black-and-white, but those days seem to be slowly creeping into the past. A little extra color would have helped. When you think of the Pacific, ine the thinks you think of is the golden sunlight. Where is that in this design?

In all, this new logo seems to be a little bit of a misstep. There's too much going on in the design. But in the end, it doesn't say much.
(via Sports Illustrated)


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