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DC and Kia Unveil New Justice League Rides

DC and Kia Unveil New Justice League Rides

DC Comics and Kia Motors unveiled four more Justice League inspired vehicles yesterday in support of their WeCanBeHeroes collaboration.



Source: DC Comics Blog

Yesterday DC Comics unveiled four more of their [eight] one of a kind Justice League 'We Can Be Heroes' collaborations with Kia Motors at SEMA 2012 in Las Vegas. The combined fleet of superhero inspired rides are intended to aid Ethiopia, Somalia, and Kenya in combating the worst drought they've exerienced in 60yrs. Still unseen are the Superman, Wonder Woman and Team cars which are set to be showcased at auto shows and cons in coming months. But for now the public can behold the Flash, Green Lantern, Cyborg and Aquaman Kias joining the Batman Optima SX Limited that debuted two weeks ago in New York. All eight machines will feature original art by Jim Lee and are destined for auction on behalf of WeCanBeHeroes.org. Kia will additionally raise awareness for the charitable campaign via customized “We Can Be Heroes” license plates, signage, collateral materials and in-vehicle video displays.

* Note: See individual photos of the five current JL cars here @ SuperHeroHype.com

 

Excerpted from the official Press Release: (viewable in its detailed entirety here)

LAS VEGAS, October 30, 2012 –

Kia Motors America (KMA) and DC Entertainment kicked off the 2012 SEMA Show today in superhero style with five radical machines inspired by the members of the Justice League: The Flash Forte Koup, Aquaman Rio 5-door, Cyborg Forte 5-door, Green Lantern Soul and the previously unveiled Batman Optima.  Built by West Coast Customs, RIDES and Super Street, each of the vehicles feature custom artwork by legendary comic book artist and DC Entertainment Co-Publisher Jim Lee and are intended to raise awareness for DC Entertainment’s “We Can Be Heroes” giving campaign to help fight the hunger crisis in the Horn of Africa.  Each Justice League character was assigned to a specific Kia vehicle based on personality and key attributes to create these five iconic works of art on wheels.   
 
“Working together with DC Entertainment, West Coast Customs, RIDES and Super Street to create a fleet of superhero-inspired machines has been an incredible collaboration and the end result is five one-of-a-kind Justice League cars that bring each of these legendary comic book superheroes to life,” said Michael Sprague, executive vice president, marketing & communications, KMA.  “We are proud to be raising awareness for the ’We Can Be Heroes’ giving campaign and look forward to unveiling three more crime-fighting Kias at future auto shows and comic conventions as our 10-month partnership with DC Entertainment continues.”

”It was a thrill to see custom cars based upon my Justice League artwork and sketches revealed at SEMA,” stated Jim Lee, co-publisher of DC Entertainment. “I have to tip my hat to the teams at West Coast Customs, RIDES and Super Street on their innovative work creating cars that represent iconic characters like Green Lantern, Cyborg, Aquaman and The Flash – all to benefit a great cause, ‘We Can Be Heroes’, and I’d like to thank Kia Motors America for supporting ‘We Can Be Heroes’.”

{minipolls id="HeroCars" title="Which is your favorite We Can Be Heroes car so far?"} Batman||Cyborg||Aquaman||Flash||Green Lantern {/minipolls}







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About the Author - Nightfly


A proud member of NBCUniversal's and A+E Television Networks’ Digital Media Teams, Nightfly routinely interviews producers, creators and stars of various network programs and films with a concentrated emphasis on the Syfy channel. Formally educated in Communications, Computer Science and Music, his résumé reflects more than a decade broadcasting in the fields of television and radio. With pieces routinely published at ScreenFad and Press Pass L.A., his primary areas of interest include TV, film, music, web series, comic books, fashion, pen 'n paper RPG gaming as well as various other pop-culture topics. An avid Twitter user, Nightfly supports the arts, the entertainment community, numerous charities and crowdfunding projects through his journalistic netizenship and non-partisan, multicultural-centric activism.


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