Thursday, November 27, 2014 • Morning Edition • "At least we're not Bleeding Cool!"

The End is Nigh - DC Falls Flat in Final Diamond Sales Numbers Before End of World

Written by Jude Terror on Friday, December 07 2012 and posted in News with Benefits
The End is Nigh - DC Falls Flat in Final Diamond Sales Numbers Before End of World

Diamond has released the sales charts for November, 2012, the last full month of sales stats before the world ends due to Mayan Apocalypse on December 21.



Source: Diamond

Diamond Comics released their monthly sales numbers today, showing Marvel holding onto a healthy lead in Unit Share and Dollar Share, as well has taking eight of the top ten comics spots. The news must be very distressing for DC Comics, as this is the last full month of comic book publishing before the world is scheduled to end on December 21, according to what most experts believe. DC's sales lead following 2011's Nu52 reboot started to wane toward the end of Marvel's Avengers vs. X-Men event and the beginning of Marvel NOW! This month, Marvel led the Unit Share charts 40% to 335, and the Market Share 34% to 30%, dealing a crushing defeat to DC.

"We only needed to hold on for a few more months, dammit!" said DC head honcho Dan Didio, pounding his fist into his desk. "We could have gone out on top!"

Since pretty much the month after DC's reboot last year, internet fanboys, typically regarded as mature and knowledgeable about industry statistics, have been complaining that DC's comics were only receiving a temporary boost due to the hype and number one issues, and that the company's sales would soon fall back down to pre-reboot numbers. "It was never meant to be a long-term strategy," Didio told us. "We needed to hold out until the world was consumed by a giant fireball or whatever is going to happen later this month. We were so close!"

DC only managed to land two books on the top ten chart: Batman #14 at number two, and Justice League #14 at number 9. Marvel held the rest of the spots, with All New X-Men #1, Captain America #1, Deadpool #1, Indestructible Hulk #1, Iron Man #1, Fantastic Four #1, Uncanny Avengers #2, and Thor: God of Thunder #1. "Our research has shown that the number one is the favorite number of comic book readers," said Joe Quesada, the Marvel mastermind behind the strategy to copy DC's reboot and steal back their sales lead. "Followed by that is the number two, then the number three, and so on."

"As it turns out, we've been struggling for years trying to figure out how to get people to buy our comics," continued Quesada, "but the longer we let a book run, the more we sabotage ourselves. Did you know that the number 699 is, on average, the 699th favorite number of comic book readers? That's why we let Dan Slott turn the latest issue of Amazing Spider-Man into an octogenarian porno. We knew no one was going to read a book with a number that high."

If nothing else, the revelation that DC has lost the final showdown in comic book sales explains the mysterious meetings the company held this week, reported on no less than seven times in the course of a few days by Bleeding Cool. "Bleeding Cool is bloody right again, isn't it mates?!" proclaimed Rich Johnston, BC's chief rumormonger and cock of the walk. "We bloody told you chaps those bloody meetings were about something bloody big! Pip pip, motherfuckers!"

It is unknown whether Diamond plans to release partial sales charts for the three weeks of December prior to the end of the world. We asked Diamond's president, former wrestler Diamond Dallas Page, for comment, but he declined to respond.

On the bright side, the impending doom has empowered The Outhouse to fill this article with fake quotes from Didio and Quesada without any fear of legal repercussions. "It's not slander if everyone on the planet is dead," said ThanosCopter, Outhouse news reporter and optimist.

But what if the end doesn't come, and nobody dies? "Oh, they'll die," said Copter, rubbing his hands together and looking thoughtful. "They'll die."

Here's the charts for this month:

 

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 34.35%
DC COMICS 30.04%
IMAGE COMICS 7.70%
IDW PUBLISHING 5.60%
DARK HORSE COMICS 4.72%
DYNAMITE ENTERTIANMENT 3.71%
BOOM! STUDIOS 1.90%
EAGLEMOSS PUBLICATIONS LTD 1.40%
VIZ MEDIA 1.33%
RANDOM HOUSE 0.97%
OTHER NON-TOP 10 8.25%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 40.23%
DC COMICS 33.25%
IMAGE COMICS 6.67%
IDW PUBLISHING 5.07%
DARK HORSE COMICS 3.75%
DYNAMITE ENTERTIANMENT 3.33%
BOOM! STUDIOS 1.81%
VALIANT ENTERTAINMENT LLC 0.99%
ZENESCOPE ENTERTAINMENT INC 0.63%
ARCHIE COMIC PUBLICATIONS 0.50%
OTHER NON-TOP 10 3.77%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
NOVEMBER 2012 VS. OCTOBER 2012
COMICS -8.02% -3.80%
GRAPHIC NOVELS -24.88% -23.67%
TOTAL COMICS/GN -13.66% -5.42%
NOVEMBER 2012 VS. NOVEMBER 2011
COMICS 3.55% 2.59%
GRAPHIC NOVELS -10.86% -10.29%
TOTAL COMICS/GN -1.10% 1.63%
YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011
COMICS 14.56% 11.27%
GRAPHIC NOVELS 14.78% 14.25%
TOTAL COMICS/GN 14.63% 11.50%

TOP 10 COMICS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 ALL NEW X-MEN #1 $3.99 SEP120542 MAR
2 BATMAN #14 $3.99 SEP120170 DC
3 CAPTAINAMERICA#1 $3.99 SEP120573 MAR
4 DEADPOOL #1 $2.99 SEP120598 MAR
5 INDESTRUCTIBLE HULK #1 $3.99 SEP120531 MAR
6 IRON MAN #1 $3.99 SEP120550 MAR
7 FANTASTIC FOUR #1 $2.99 SEP120586 MAR
8 UNCANNY AVENGERS #2 $3.99 SEP120538 MAR
9 JUSTICE LEAGUE #14 $3.99 SEP120137 DC
10 THOR: GOD OF THUNDER #1 $3.99 SEP120562 MAR

TOP 10 GRAPHIC NOVELS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE WALKING DEAD VOLUME 17: SOMETHING TO FEAR TP (MR) $14.99 SEP120449 IMA
2 FABLES: WEREWOLVES OF THE HEARTLAND HC $22.99 JUL120247 DC
3 ADVENTURE TIME VOLUME 1 TP $14.99 SEP120922 BOO
4 FAIREST VOLUME 1: WIDE AWAKE TP (MR) $14.99 AUG120283 DC
5 THE GIRL WITH THE DRAGON TATTOO VOLUME 1 $19.99 JUL120243 DC
6 AVENGERS VS. X-MEN HC $75.00 JUL120630 MAR
7 THE BOYS VOL. 12: THE BLOODY DOORS OFF TP $19.99 OCT120994 DE
8 THE WALKING DEAD VOL. 1: DAYS GONE BYE TP $9.99 JUL068351 IMA
9 SCALPED VOLUME 10: TRAILS END TP (MR) $14.99 JUL120253 DC
10 RED HOOD AND THE OUTLAWS VOLUME 1: REDEMPTION TP $14.99 AUG120248 DC

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 WE CAN BE HEROES JUSTICE LEAGUE 7 PACK BOX SET AUG120308 DC
2 JUSTICE LEAGUE: DARKSEID DELUXE FIGURE AUG120307 DC
3 THE WALKING DEAD TV SERIES 2 FIGURES AUG120538 TMP
4 DC COMICS: HARLEY QUINN BISHOUJO STATUE MAY121905 KOT
5 JUSTICE LEAGUE: WONDER WOMAN FIGURE AUG120306 DC
6 BATMAN: HUSH — BATMAN RAH FIGURE DEC118127 MED
7 KNIGHT RIDER 1/15-SCALE KITT MAY121668 DST
8 JUSTICE LEAGUE: CYBORG FIGURE AUG120305 DC
9 BATMAN BLACK & WHITE STATUE: BANE BY KELLEY JONES JUL120274 DC
10 THE DARK KNIGHT RISES: BATMAN VS. BANE 1/6-SCALE STATUE SEP120274 DC

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 DC HEROCLIX: BATMAN BOOSTER BRICK AUG122142 NEC
2 RISK LEGACY JUN118204 HAS
3 THE HOBBIT HEROCLIX BOOSTER PACKS JUN128311 NEC
4 DC HEROCLIX: BATMAN FAST FORCES 6-PACK AUG122143 NEC
5 THE WALKING DEAD PLUG-N-PLAY TV GAME JUN121834 JAK
6 THE WALKING DEAD TV BOARD GAME JUL112137 CRY
7 MAGIC THE GATHERING TCG: RETURN TO RAVNICA BOOSTER PACKS AUG122136 WIZ
8 THE HOBBIT HEROCLIX CAMPAIGN STARTER SET JUN128310 NEC
9 DC HEROCLIX: BATMAN MARQUEE PACKS AUG122144 NEC
10 YU-GI-OH! TCG: ABYSS RISING BOOSTER PACKS JUL128201 KON
 

 








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About the Author - Jude Terror


Jude Terror is the Webmaster Supreme of The Outhouse and a sarcastic ace reporter dedicated to delivering irreverent comics and entertainment news to The Outhouse's dozens of loyal readers. Driven by a quest for vengeance, Jude Terror taught himself to program and joined The Outhouse. He instantly began working toward his goal of forcing the internet comics community to take itself less seriously and failing miserably.  Ironically, our webmaster, whose website skills know no end, has very little understanding of social networks or how they work.  Regardless, you can find him on Twitter, Facebook, and Tumblr, but would probably have the most luck just emailing him.

 


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