Boxes in Action is a new company that has one goal in mind. That goal is to provide collectors with an alternative to how they store their comics, and collectables. Don't collect comics or toys? How about how you store your Xbox or Playstation games? How about your dvd's or those really cool expensive headphones you got for Christmas?
This is one of those concepts that really should have been on the market years ago, though I suppose this is how it needs to come about. A smaller company licensing the characters and putting out the product and not something the bigger corporations would care enough to dive into. Once they get a full range of these designs covering all the major comic book properties would make a pretty nice setup instead of the wall of white boxes.
The company hopes to put out high quality boxes and their starting focus will be on Iron Man and Avengers/Captain America boxes - makes sense given the movies due out soon. Donations of various levels will get you the usual 'Thank you' and varying degrees of product. Check out the kickstarter and pledge your support if you like the idea.