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RU’s Views: Jem and the Holograms Executive Producer Doesn’t Know What A Trailer Is For

Written by GHERU on Wednesday, June 24 2015 and posted in Features
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RU’s Views: Jem and the Holograms Executive Producer Doesn’t Know What A Trailer Is For

It seems that we should not negatively judge a movie by the promotional material specifically created to cause us to positively judge it.


Source: collider.com

A little over a month ago a shockingly large overlap of comic book readers and Jem and the Hologram fans were a bit miffed by how G-d awful the trailer for the 2015 Jem and the Holograms movie was. As one (probably many many more) writer put it:

Jem and the Hologram trailer is truly truly truly disappointing

According to an interview with Collider.com's Perri Nemiroff (that is a good name), Holograms executive producer, Jason Blum says fans shouldn't judge a movie based on the trailer meant to get you to see that movie. From Collider:

A trailer is 2 minutes, a movie is 90, so you can't show the whole movie in 2 minutes, so a lot of the things that people feel are not in the trailer and were in Jem and the Holograms are actually in the movie, so the only thing I hope is that the people who are passionate Jem fans, which I really understand, just put their judgment until they see the movie.

In other words: Don't judge the movie by what we created to advertise the movie. He continues...

Don't judge a book by its cover, I guess I'm saying.

I hate this saying. You know why? Because – THAT'S WHAT THE COVER IS FOR! The damn thing is focus grouped, sent to marketing, gone over with a fine tooth comb just so you, yes you, would judge the book worthy of picking up. You don't want me to judge a book by its cover? Why are you putting positive review quotes on it?

Same with trailers; if we are not supposed to decide to see or not see a movie based on the trailer what purpose does it serve? What purpose does any marketing or advertising serve if not to help (make) us judge something before we purchase it?

I'm sorry, for you, that your trailer sucked. Personally it saved me at least $15, but I understand how negative criticism can make one moody. But don't insult us by saying "[d]on't judge a book by its cover" since that is exactly what it is for and you'd be signing a completely different song if the reaction to the trailer had been positive.

If it makes you feel better, your industry is way ahead on points when it comes to the other side of the scales where Hollywood gives us good trailers for really bad movies.

Now, presented again for your public scorn, the Jem and the Holograms trailer:

Jem and the Holograms hits theaters October 23, 2015.





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