DC's Senior Vice President of Sales Bob Wayne and Vice President of Marketing John Cunningham were happy to point out the success its company continues to experience since it reboot last year.
As scattered pockets of bewildered Marvel-zombies huddled together in support groups, wiping tears from each others eyes, and awaited their turn for Grief Counseling they came to the stunning realization that they really are not the non-delusional demographic of "comic fans and movie-goers World-wide".
Meanwwhile, DC fans, stock-holders and just about 99.9995% of the rational-minded population of Earth celebrated the "yeah, we all knew this along" news about DC's richly deserved July sales figures.
The tremendous success of the Batman: Earth One hardcover original graphic novel by Geoff Johns and Gary Frank certainly exceeded even our expectations, being it's No. 1 through the Diamond side, and it's also No. 1 in the category on the book trade side. So it has just been an outstanding performance for that particular book.
In addition, they did call the New 52 initiative:
a "game-changer," and indicated the company's sales level was at the "up side" of what they had predicted.
DC had a 32.71 percent retail share to Marvel Comics' 31.96 percent, and a 36.55 percent unit share to Marvel's 35.45 percent.
Any month where we're the No. 1 publisher in units and the No. 1 publishers in dollars through Diamond, we're really kind of happy about that.
Top 10 books
1.) The Walking Dead #100
2.) Avengers Vs. X-Men #7
3.) Avengers Vs. X-Men #8
4.) Batman #11
5.) Justice League #11
6.) Before Watchmen: Ozymandias #1
7.) AVX Vs. #4
8.) Detective Comics #11
9.) Green Lantern #11
10.) Action Comics #11
For additional statistics and sales figures, please visit Diamond Comics Distributors.