The publisher has begun an ambitious press campaign, sending out teasers promising the death of at least five characters this week.
Source: Press Release
Yesterday, Image comics sent us a teaser for Invincible #100, promising "The Death Of..." and showing an image of a battered Mark Grayson. This barely registered on The Outhouse's radar because, come on, it's death in comics. However, when Image sent another teaser this morning, this time teasing the death of Allen the Alien, we took notice. Killing one character is standard. Killing a shitload of them? Now we're talking.
Whenever a company sends out teasers like this, they usually send a new one every day of the week. Since Image has already promised the death of two major characters, we can only assume that there will be a complete massacre on the table by Friday, proving that, though the death of a single comic book character is a tired cliche, the death of a bunch of them at once is new and refreshing.
We spoke to Robert "Fat Bob" Kirkman, or at least, we would have, if he would talk to us. So instead, we're just going to put these words in his mouth: "Well, it turns out someone finally tipped Marvel off on the fact that we've been publishing the best Spider-Man book of the past twenty years in Invincible. Before they can sue us, we plan to kill off all the characters and start fresh. We're thinking maybe we'll do Wolverine this time."
Marvel and DC, for their part, aren't going to take this lying down. "We've been doing dead characters for decades," said Joe Quesada, CCO of Marvel Comics, probably not referring to necrophilia. Rumor has it Marvel will try to steal some of Image's thunder by having two dead characters get married in an upcoming issue of Astonishing X-Men. DC, for their part, has promised to reveal soon that a prominent character in the DCnU has been dead all along.*
*This may coincide with rumors of the return of Stephanie Brown.