After a preview image from Uncanny Avengers that showed Scott Summers getting a lobotomy surfaced on the net, fans immediately began requesting the procedure for themselves.
Source: Bleeding Cool
Marvel has not exactly had their finger on the pulse of their readership, as we saw when the company was surprised earlier this year by fan sentiment expressed at comic con cheering the proposed death of Cyclops, who was made into a mustache-twirling villain in order to feed the never-ending Marvel event cycle in Avengers vs. X-Men. However, not even Marvel could have expected the fan reactions to the most recent Marvel NOW preview image from Uncanny Avengers, which shows Scott Summers being lobotomized, his frontal lobe replaced with what appears to be an arc reactor.
"Can I get one of those?" asked Cat Scratcherson, a marvel reader. "It would be nice to forget this event ever happened."
Indeed, fans seeking lobotomies have been coming out of the woodwork after seeing the image, hopeful that the character and continuity destroying offenses committed by Marvel and DC over the past decade could be erased from their memories forever.
"Is it possible to find the parts of my brain that contain memories of everything in mainstream comics from, say, Identity Crisis onward, and just scramble them?" asked Harold Winer, another comic book fan. "I would like to remember comics back when they told a coherent story with respect for the stories that came before them and the characters who have been developed with love and care by creators for decades before being wantonly destroyed for the sake of the quick bucks of mega-event tie-in comics and movie licensing.
Some in the community are being proactive. "Lobotomies for everybody," said Dr. Nick Riviera, a local lobotomizer who set up shop outside of Midtown Comics with a comical cartoon hand-drill. "No wait necessary!"
Although the reaction was unexpected, both publishers are finding merit in the concept. "Actually, lobotomizing our fans could make our business easier," said Dan Didio in a fictional public statement. "Then they wouldn't notice when we recycle the same plotlines and stories we've been using for the last thirty years."
Some experts are even suggesting that surgery might be completely unnecessary. "Studies show that reading a truly terrible comic book, such as Geoff Johns' and Jim Lee's Justice League, could actually cause a reader's brain to short-circuit, wholesale-deleting any memories of anything related to the comic in question. It's a natural, protective function of the human brain," said one real scientist who knows what he's talking about. "Marvel readers might try Daniel Way's Deadpool run for the same effect, or anything by Jeph Loeb. Loeb is the Walt Disney of bad comics."
"We're looking at offering a coupon code for a free digital lobotomy with every purchase of a $3.99 comic book," said Joe Quesada, allegedly, with pupils shaped like dollar signs. "Marvel is committed to taking its AR app to the next level. Imagine a world where, immediately after reading an awful comic book, you could wipe all traces of it from your memory. This is science. This is the future. Excelsior."