The publisher learned that a rogue employee had changed the ending to the latest chapter of its major event.
Source: ThanosCopter Newswire
Marvel announced at an impromptu press conference this morning that it was recalling all 167,000 copies of Avengers vs. X-Men after news leaked about its controversial ending. "At 12:00 AM this morning, the New York Daily News leaked the ending to the latest chapter of our major summer event," read Grand Creative Poobah and Reader of Fake News Releases Joe Quesada. "However, to our surprise, the ending was not the one we had planned."
Quesada explained that the ending shown in the New York publication that is currently sitting in hundreds of shops across the nation is the work of a small cabal of disgruntled employees hoping to damage Marvel's brand. "This act of corporate terrorism is the work of the dreaded Viva Le Creatores, an extremist group of comic creators who believe that comics can only advance through the permanent destruction of established characters."
This is not the first comic book sullied by the terrorist organization. In 2005, fans were horrified to see beloved archer Hawkeye die in an ill-conceived act of self-sacrifice. It would be three years before declassified scripts showed that Hawkeye originally discarded his quiver of arrows and threw it at a villain before it exploded before running off into the sunset. In addition, Viva Le Creatores terrorists are also believed to be behind controversial scenes in Identity Crisis, One More Day and Final Crisis.
According to Viva Le Creatores' website, the organization's goal is to alienate fans from the two major publishers with the hopes of pushing them to creator owned series. The organization was founded in the early 1990s but only rose to prominence during the last decade. Known Viva Le Creatores' associate Robert Kirkman first brought the group into the public's eye after claiming that the group told him to ruin the Ultimate Universe during his brief tenure at Marvel. "The group promised me money and power in exchange for ruining Ultimate X-Men," said Kirkman in a 2007 interview. "How was I supposed to know that it would force Marvel to hire Jeph Loeb and wreck the entire imprint?"
Marvel promised that there would be quick retribution for the attempted attack. "We will not stand idly by and allow the people who tried to destroy one of our oldest and most established characters in such a way that he'd be impossible to like afterwards," Quesada said. "We've already appointed a new Director of Witchhunts, Tom Brevoort, who will oversee a systematic investigation into who knew what in the organization.
However, Quesada seem to struggle to explain how no one noticed the error before a major publication leaked the ending this morning. "You have to understand," Quesada said with a nervous smile. "No one really reads our big event books. Just because we publish this stuff doesn't mean we think it's any good."