Consumers had trouble figuring out what to do with Avengers: The Heroic Age, a graphic novel available for purchase at Best Buy stores along with The Avengers Blu Ray release.
The Avengers, the hottest movie of the year, hit stores on Blu Ray and DVD yesterday, and fans at electronics superstore Best Buy were treated to a little extra, as they had the opportunity to pick up a copy of Avengers: The Heroic Age, a trade paperback collecting "The Great One" Brian Bendis and John Romita Jr's Avengers series. While the effort to prove to fans of Marvel's movie properties that comic books actually still exist is appreciated, this particular idea may have been slightly misguided, as Best Buy customers, used to the latest gadgets and technology, were perplexed as to what to do with a simple book.
"What is this?" said one customer we found examining the book upside down in the aisles of the store. "What does it do? I think it's broken." We explained that it doesn't do anything, and you're just supposed to read it.
"What?" he asked, not comprehending.
"You read it," we told him. We took the book and opened it up to a gorgeous spread where the Avengers were battling Kang the Conqueror. "Look, see? There's pictures, and the characters are saying stuff. Right here."
With a look of disgust, the customer turned and walked away, leaving us holding the graphic novel. Feeling bad for the little book, we decided to purchase it ourselves. As we were leaving the store, however, we saw a sweet new X-Box 360 game and got that instead. We have not regretted the decision.