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Monster Analysis of Diamond October Sales Numbers

Monster Analysis of Diamond October Sales Numbers

Frankenstein: Former Agent of S.H.A.D.E. takes an unbiased look at Diamond's sales stats for October, 2012!



Source: Diamond

For many months since launch of Nu52, DC Comics beat Marvel in monthly sales battles, slowly choking life out of House of Ideas like monster hands around neck of innocent child. Last month, DC announce cancelation of Frank's book, Frankenstein: Agent of S.H.A.D.E. This month, Marvel easily beats DC in sales. Coincidence? Frank think not. Is sweet, sweet vengeance.

In retail market share, Marvel beat DC Comics 35% to 31.5%. Image comics come in third with 9%, and top five rounded off by IDW and Dark Horse. Unit Market Share look similar, with Marvel ahead of DC 39.5% to 34.5%. Sales up 20% from September, and 7% from last October, which admittedly impressive since DC comics just then basking in glow of reboot plus have Frank's best selling book on market still. In year to date stats, comics industry is up 15% overall from 2011.

Marvel took five of top ten spots, as well as top two with Uncanny Avengers #1 and Avengers vs. X-Men #12, the ending of one era and the start of another. Is poetic in ways Frank not smart enough to understand. Batman #13, Justice League #13, and A+X #1 round out top five, followed by Green Lantern #13, Detective Comics #13, AvX Vs. #6, Walking Dead #103, and AvX Consequences #1. Frank attribute the dominance of Avengers vs. X-Men books to widespread reader masochism and racism against mutants.

Superman: Earth One Vol. 2 was top selling graphic novel, which will only embolden J. Michael Straczynski, who is real monster here. Brian K. Vaughn's Saga TPB took number two spot. Rest of top five was all Walking Dead. Frank proud of success of distant cousins, zombies, in both comics and television lately.

Frank expect Marvel will hold strong through end of year as Marvel NOW! books continue to roll out and DC continue to mistreat monster fanbase by withholding solo adventures of Frank. Readers invited to check out sales stats for selves and draw unreasonable conclusions about doom of industry despite clear success of both DC's Nu52 and Marvel's Marvel NOW!. Logic bad!

Here are charts, reprinted with Diamond's permission. Not that Frank need permission. Frank take what Frank wants.

PUBLISHER MARKET SHARES

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 35.14%
DC COMICS 31.51%
IMAGE COMICS 8.47%
IDW PUBLISHING 4.62%
DARK HORSE COMICS 3.81%
DYNAMITE ENTERTAINMENT 2.71%
BOOM! STUDIOS 1.29%
AVATAR PRESS INC 1.26%
RANDOM HOUSE 1.19%
ZENESCOPE ENTERTAINMENT INC 1.03%
OTHER NON-TOP 20 8.96%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 39.54%
DC COMICS 34.40%
IMAGE COMICS 7.60%
IDW PUBLISHING 3.82%
DARK HORSE COMICS 3.11%
DYNAMITE ENTERTAINMENT 2.78%
BOOM! STUDIOS 1.39%
AVATAR PRESS INC 1.04%
ZENESCOPE ENTERTAINMENT INC 1.03%
ARCHIE COMIC PUBLICATIONS 0.80%
OTHER NON-TOP 10 4.49%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
OCTOBER 2012 VS. SEPTEMBER 2012
COMICS 20.02% 16.15%
GRAPHIC NOVELS 24.41% 13.11%
TOTAL COMICS/GN 21.45% 15.90%
OCTOBER 2012 VS. OCTOBER 2011
COMICS 7.44% -0.82%
GRAPHIC NOVELS 53.87% 52.85%
TOTAL COMICS/GN 19.50% 2.11%
YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011
COMICS 15.89% 12.31%
GRAPHIC NOVELS 17.97% 17.10%
TOTAL COMICS/GN 16.55% 12.68%

TOP 10 COMICS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 UNCANNY AVENGERS #1 $3.99 AUG120550 MAR
2 AVENGERS VS. X-MEN #12 $4.99 JUL120535 MAR
3 BATMAN #13 $3.99 AUG120180 DC
4 JUSTICE LEAGUE #13 $3.99 AUG120146 DC
5 A PLUS X #1 $3.99 AUG120562 MAR
6 GREEN LANTERN #13 $2.99 AUG120199 DC
7 DETECTIVE COMICS #13 $3.99 AUG120184 DC
8 AVX VS. #6 $3.99 JUL120526 MAR
9 WALKING DEAD #103 (MR) $2.99 AUG120472 IMA
10 AVX: CONSEQUENCES #1 $3.99 AUG120569 MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SUPERMAN: EARTH ONE VOLUME 2 HC $22.99 JUN120225 DC
2 SAGA VOLUME 1 TP $9.99 AUG120491 IMA
3 THE WALKING DEAD COMPENDIUM VOL. 2 TP $59.99 AUG120496 IMA
4 THE WALKING DEAD VOL. 1: DAYS GONE BYE TP $9.99 JUL068351 IMA
5 THE WALKING DEAD VOL. 2: MILES BEHIND US TP $14.99 SEP088204 IMA
6 BATMAN: THE DARK KNIGHT VOLUME 1: KNIGHT TERRORS HC $24.99 JUN120234 DC
7 DEADPOOL KILLS THE MARVEL UNIVERSE TP $14.99 AUG120709 MAR
8 NIGHTWING VOL. 1: TRAPS AND TRAPEZES TP $14.99 JUL120214 DC
9 V FOR VENDETTA: BOOK AND MASK SET $24.99 JUN120291 DC
10 BATMAN VOL. 1: THE COURT OF OWLS HC $24.99 JAN120300 DC

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 CAPTAIN AMERICA ACTION STATUE MAR121666 BOW
2 THE DARK KNIGHT RETURNS: BATMAN VS. THE JOKER ARTFX STATUE APR121799 KOT
3 THE WALKING DEAD MINIMATES SERIES 1 APR121687 DST
4 MASS EFFECT 3 PLAY ARTS KAI: GARRUS VAKARIAN JUN122004 SQU
5 BATMAN BLACK AND WHITE: BATMAN BEYOND STATUE AUG120312 DC
6 BACK TO THE FUTURE: TIME MACHINE MARK I CAR MAR094739 DST
7 THE DARK KNIGHT RETURNS: SUPERMAN VS. BATMAN STATUE AUG120309 DC
8 CLASSIC WASP STATUE JAN128256 BOW
9 BATMAN: ARKHAM ASYLUM DELUXE: TITAN JOKER FIGURE JUL120272 DC
10 DOCTOR WHO: ELEVENTH DOCTOR 1/6-SCALE FIGURE JAN128153 BIG

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 RISK: LEGACY JUN118204 HAS
2 MAGIC THE GATHERING TCG: RETURN TO RAVNICA BOOSTER PACKS AUG122136 WIZ
3 DC HEROCLIX: BATMAN PRIMER AUG122141 NEC
4 DOCTOR WHO MONOPOLY: 50TH ANNIVERSARY EDITION AUG122147 USA
5 ASSASSIN'S CREED HEROCLIX: BROTHERHOOD EXPANSION AUG122140 NEC
6 MAGIC THE GATHERING TCG: RETURN TO RAVNICA FAT PACKS AUG122138 WIZ
7 MAGIC THE GATHERING TCG: RETURN TO RAVNICA INTRO DECKS AUG122139 WIZ
8 YU-GI-OH TCG: LEGENDARY COLLECTION 3 YUGI'S WORLD JUN128076 KON
9 MAGIC THE GATHERING TCG: RETURN TO RAVNICA EVENT DECKS AUG122137 WIZ
10 MARVEL COMICS COLLECTOR'S EDITION MONOPOLY JUL122175 USA
 

 








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About the Author - Frankenstein, Former Agent of S.H.A.D.E.


Frankenstein is the swordwielding monsterfighting monster formerly employed by S.H.A.D.E., a global agency dedicated to fighting weird stuff. Unfortunately, Dan Didio laid off Frankenstein due to low sales, and Frank quickly lost the bulk of his intelligence trying to piece together DC continuity while updating his resume. Luckily, the Outhouse's staff is largely made up of dumb beasts, and Frank is now working as an contributing reporter while he is between jobs.
 

 


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