The comic publisher has opted not to engage in a marketing gimmick for the first time ever.
DC has heavily relied on gimmicks to drive sales lately. Whether it's a line-wide reboot, die cut covers, gatefold covers, or a blast of variant covers, it was widely thought that DC would sell its own mother if it helped temporarily boosted sales. That was until today, when DC announced that it would not be runumbering Detective Comics for its 900th issue.
DC's anniversary issues have been boons for the comic book company, with milestone comics for Action Comics, Batman, and Wonder Woman all selling like hotcakes in recent years. It's not as if anniversary issues aren't still in demand, either. Amazing Spider-Man #700 was the top-selling comic of December 2012 and one of the best-selling comics of last year.
DC executives defended their decision in a hallucatory interview with the Outhouse. "Listen," said Bob Harras, the blue, three-eyed unicorn who acted as DC's editor-in chief. "We'll do plenty of things to make money. Blank covers, money laundering for terrorists, selling hard drugs to small children, none of that really bothers us. But none of us were comfortable getting rid of our new numbering system just two years after it started. We feel like that'd really rob the customers."
While renumberings are appearantly off the table, no word as to whether holofoil, the gimmick that marked the all time low for comic books as a medium, was still being considered.
Our friends at Nix Comics are sponsoring The Outhouse this week. Show them you appreciate it by checking out their comics. One dollar from every Nix Comics sold this month will go to Kirby-4-Heroes.
Comment without an Outhouse Account using Facebook
Note: while you are welcome to speak your mind freely on any topic, we do ask that you keep discussion civil between each other. Nasty personal attacks against other commenters is strongly discouraged. Thanks!
About the Author - ThanosCopter
ThanosCopter is a specially designed helicopter built to transport Thanos the Mad Titan. Built by Sterling Custom Helicopters, ThanosCopter appeared in several Marvel comics, before being abandoned by its owner during the character's ascension into major villainy. ThanosCopter was discovered by the Outhouse and given a second chance at life. He now buzzes merrily around the comic book industry, spreading snark, satire and humor like candy to small children.
More articles from ThanosCopter