Onward into the digital age with Dark Horse comics and Avatar: The Last Airbender!
Source: Press Release
Our friends at Dark Horse Comics have been pioneers in the digital world, offering digital comics through there store at affordable prices, even in the face of blowback and bullying from brick and mortar retailers. One of the great things about digital comics is that they have an opportunity to reach an audience outside the stagnant direct market, but this advantage is negated, in this reporter's opinion, when the comics being offered are superhero fan-wank appealing only to the current comic reading audience.
That's why we love Dark Horse, aside from our own personal enjoyment of their product. And that's why offering something like Avatar: The Last Airbender, which has a built-in fanbase outside of comics, makes the potential for creating new comic readers even greater. The trade collections of these Avatar comics, subtitled The Promise, have hit #1 on the New York Times best seller list in the past.
I don't get to talk about Dark Horse too often because most of my articles are making fun of something, and I don't have a lot to make fun of at Dark Horse. They do things well, and they make decisions that are in the best interest of readers and the industry as a whole. Sometimes, I've just got to take a time out from being a snarky bastard and give credit where it's due.
Here's the press release:
AVATAR: THE LAST AIRBENDER COMICS NOW AVAILABLE THROUGH DARK HORSE DIGITAL!
MILWAUKIE, OR, February 6–The wait is over! Since the release of Avatar: The Last Airbender—The Promise and the recent announcement of The Search, both of which directly follow the hit animated series, the anticipation of thousands of digital-comics fans has been high. Now these fans can follow Aang, Sokka, and Katara as they embark on exciting new adventures, direct from the Dark Horse Comics app!
Avatar: The Last Airbender is the newest addition to Dark Horse Digital. Combined, The Art of the Animated Series,The Lost Adventures,and The Promise have sold well over one hundred thousand copies. The digital release of the New York Times best-selling graphic novels is the latest development in an ongoing partnership between Nickelodeon and Dark Horse to bring fans the very best in Airbender books.
Dark Horse Comics launched its standalone comic-reader app and digital store on April 27, 2011, and has received incredible support from the continuously growing digital-comics fan base.
Since then, Dark Horse Digital has grown significantly in numbers and readership, featuring its most popular, best-selling titles, including Star Wars,Buffy, Serenity,Hellboy, Conan, andMass Effect, as well as exclusive, digital-only comics, such as Falling Skies, Prototype 2, andDragon Age.Dark Horse Digital also provides sales and discounts for its reader base on a weekly basis. It currently offers thousands of comics and is continuing to increase the digital availability of the Dark Horse back catalog.
About Dark Horse Digital
Founded in 1986 by Mike Richardson, Dark Horse Comics has grown to become the third-largest comics publisher in the United States and is acclaimed internationally for the quality and diversity of its line. In 2011, the company that revolutionized the comic industry proudly presented its groundbreaking digital-publishing program, Dark Horse Digital.
Dark Horse Digital offers its most popular titles at an unprecedented value, while providing the highest-quality reading experience possible. Single-issue comics are priced as low as just $0.99, and there is also an extensive list of free introductory #1 issues. Additionally, DH Digital’s “bundles” group together story arcs spanning multiple issues into affordable packages, allowing readers to get all the issues that comprise a complete narrative, starting at just $3.99 and up. And through cloud-based technology, Digital Store purchases can be read and enjoyed on your laptop, desktop, mobile browser, and Dark Horse Bookshelf app, available now on iTunes.
To get started, simply log on to Digital.DarkHorse.com or download the app to create an account, and begin building your collection today.