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Diamond Sales Observations for January 2013

Written by Jude Terror on Sunday, February 10 2013 and posted in News with Benefits
Diamond Sales Observations for January 2013

Marvel wins the month, though DC's top books are performing strongly. All of which, of course, spells DOOM for the industry.



Source: Diamond

Diamond released their top ten sales charts for January, kicking off the monthly debate over which company's marketing gimmicks are dragging the industry into the gutters. Of course, that debate seems pretty silly when comic sales are up 20% over last January, but that won't stop fanboys from declaring that DC's Nu52 reboot has run its course and the company needs to return to its old continuity.

The DC naysayers will point to Marvel's dominance in both the retail and unit sales, but it should be noted that top DC books like Justice League and Batman outperformed numerous high profile Marvel #1 issues, such as Savage Wolverine and New Avengers. While Superior Spider-Man #1 took the number one spot thanks to comic book readers' famous love of rapeyness, Justice League #16 and Batman #16 came in ahead of Superior Spider-Man #2, showing that those books have maintained a strong readership more than a year after their launch.

That's not to say that Marvel isn't doing well. They took seven of the top ten spots in comics along with their market share victories, capitalizing on the hype around their Marvel NOW! soft relaunch. Image Comics took five of the top ten graphic novel spots, thanks to Saga and The Walking Dead. DC's Fables took the top graphic novel spot, which bodes well for Vertigo.

Check out the stats below and make your own reasonable argument about why DC and Marvel are shedding readers and destroying the industry despite sales trending upward.

 

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 34.82%
DC COMICS 31.61%
IMAGE COMICS 8.19%
IDW PUBLISHING 6.30%
DARK HORSE COMICS 4.55%
DYNAMITE ENTERTAINMENT 2.20%
BOOM! STUDIOS 1.45%
EAGLEMOSS PUBLICATIONS 1.22%
AVATAR PRESS 0.87%
VALIANT ENTERTAINMENT 0.86%
OTHER NON-TOP 10 7.92%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 40.23%
DC COMICS 35.41%
IMAGE COMICS 7.45%
IDW PUBLISHING 3.92%
DARK HORSE COMICS 3.62%
DYNAMITE ENTERTAINMENT 2.13%
BOOM! STUDIOS 1.55%
VALIANT ENTERTAINMENT 0.93%
AVATAR PRESS 0.73%
ARCHIE COMIC PUBLICATIONS 0.58%
OTHER NON-TOP 10 3.45%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
JANUARY 2013 VS. DECEMBER 2012
COMICS -4.44% -3.34%
GRAPHIC NOVELS 21.64% 16.63%
TOTAL COMICS/GN 3.01% -2.03%
JANUARY 2013 VS. JANUARY 2012
COMICS 22.32% 19.86%
GRAPHIC NOVELS 37.89% 30.73%
TOTAL COMICS/GN 27.16% 20.65%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SUPERIOR SPIDER-MAN #1 $3.99 NOV120633 MAR
2 BATMAN #16 $3.99 NOV120190 DC
3 JUSTICE LEAGUE #16 $3.99 NOV120161 DC
4 NEW AVENGERS #1 $3.99 NOV120625 MAR
5 SUPERIOR SPIDER-MAN #2 $3.99 NOV120641 MAR
6 SAVAGE WOLVERINE #1 $3.99 NOV120643 MAR
7 UNCANNY AVENGERS #3 $3.99 OCT120587 MAR
8 DETECTIVE COMICS #16 $3.99 NOV120202 DC
9 AVENGERS #3 $3.99 NOV120663 MAR
10 UNCANNY X-FORCE #1 $3.99 NOV120620 MAR

TOP 10 GRAPHIC NOVELS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 FABLES VOLUME 18: CUBS IN TOYLAND TP (MR) $16.99 OCT120296 DC
2 SAGA VOLUME 1 TP $9.99 AUG120491 IMA
3 THE WALKING DEAD VOL. 1: DAYS GONE BYE $9.99 JUL068351 IMA
4 SILVER SURFER BY STAN LEE AND MOEBIUS $7.99 NOV120729 MAR
5 THE WALKING DEAD VOL. 2: MILES BEHIND US $14.99 SEP088204 IMA
6 JUSTICE LEAGUE VOL. 2: THE VILLAIN'S JOURNEY HC $24.99 SEP120233 DC
7 JUSTICE LEAGUE VOL. 1: ORIGIN TP $16.99 OCT120252 DC
8 THE WALKING DEAD VOL. 3: SAFETY BEHIND BARS $14.99 NOV082245 IMA
9 THE WALKING DEAD VOL. 17: SOMETHING TO FEAR $14.99 SEP120449 IMA
10 ANIMAL MAN VOL. 2: ANIMAL VS. MAN TP $16.99 OCT120251 DC

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 LEGEND OF ZELDA: HYRULE HISTORIA HC $34.99 SEP120055 DAR
2 FRANK CHO: WOMEN BOOK 2 HC (MR) $24.99 SEP120438 IMA
3 NEIL GAIMAN: CHU'S DAY HC $17.99 OCT121382 HAR
4 DC SUPER HEROES: THE DARK KNIGHT: THE JOKER VIRUS TP $5.95 OCT121338 CAP
5 DC SUPER HEROES: THE DARK KNIGHT: CAT COMMANDER TP $5.95 OCT121336 CAP
6 BEHIND THE SOFA: CELEBRITY MEMORIES OF DOCTOR WHO HC $24.99 JUL121374 DIA
7 DC SUPER HEROES: THE DARK KNIGHT: THE SCARECROW'S FLOCK OF FEAR TP $5.95 OCT121337 CAP
8 DC SUPER HEROES: BATMAN: FIVE RIDDLES FOR ROBIN TP $4.95 NOV121443 CAP
9 DC SUPER HEROES: BATMAN: FUN HOUSE OF EVIL $4.95 NOV121444 CAP
10 DC SUPER HEROES: THE DARK KNIGHT: KILLER CROC OF DOOM TP $5.95 OCT121339 CAP

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 BATMAN: ARKHAM CITY -- HARLEY QUINN STATUE OCT120311 DC
2 BATMAN: ARKHAM CITYPLAY ARTS ~KAI~: CATWOMAN JUN128138 SQU
3 BATMAN: ARKHAM CITYPLAY ARTS ~KAI~: BATMAN JUN128137 SQU
4 DEADPOOL ACTION STATUE JUL121853 BOW
5 STAR TREK: USS ENTERPRISE NCC-1701-B SHIP AUG121760 DST
6 THE DARK KNIGHT: BATMAN HD MASTERPIECE AUG128067 ENT
7 DC COMICS: HUNTRESS BISHOUJO STATUE AUG121880 KOT
8 DC COMICS: SUPERMAN "THE NEW 52" ARTFX+ STATUE AUG121878 KOT
9 DOCTOR WHO TITANS MINI-FIGURES AUG121925 TIT
10 THE DARK KNIGHT: THE JOKER HD MASTERPIECE AUG128068 ENT

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 MARVEL HEROCLIX AMAZING SPIDER-MAN NOV122066 NEC
2 DC HEROCLIX: BATMAN BOOSTER BRICK AUG122142 NEC
3 PATHFINDER BATTLES: SHATTERED STAR BOOSTER BRICK NOV122069 NEC
4 STAR TREK TACTICS HEROCLIX SERIES II OCT128372 NEC
5 DC HEROCLIX: BATMAN STREETS OFGOTHAM SEP122103 NEC
6 THE WALKING DEAD COMIC BOARD GAME JUL112185 ALL
7 STAR WARS LCG CORE SET NOV122044 FAN
8 MAGIC THE GATHERING TCG: RETURN TO RAVNICA BOOSTERS AUG122136 WIZ
9 STAR TREK TACTICS HEROCLIX SERIES II STARTER SET OCT128373 NEC
10 MARVEL HEROCLIX: WOLVERINE & THE X-MEN JUL128140 NEC

 

 








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About the Author - Jude Terror


Jude Terror is the Webmaster Supreme of The Outhouse and a sarcastic ace reporter dedicated to delivering irreverent comics and entertainment news to The Outhouse's dozens of loyal readers. Driven by a quest for vengeance, Jude Terror taught himself to program and joined The Outhouse. He instantly began working toward his goal of forcing the internet comics community to take itself less seriously and failing miserably.  Ironically, our webmaster, whose website skills know no end, has very little understanding of social networks or how they work.  Regardless, you can find him on Twitter, Facebook, and Tumblr, but would probably have the most luck just emailing him.

 


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