Electronics Arts has finished a major software project that will enable gamers to use a single identity across a variety of gaming platforms.
With the new software, a customer buying an EA game will be able to play and track their activity across various platforms like the XBox 360, Playstation 3, iPhone gaming, Facebook and more. So, for example, if you were playing Battlefield on your XBox and your friend on Playstation wanted to play, you could potentially play together if the game design permits it.
The only drawback is that you have to play EA games (unless other games begin to license the tech) in order to benefit from this service, and with the news that they would be putting micro-transactions into all future games, offering them the ability to track everything you do in gaming isn't too appealing to me. So many of the socially convenient features we see being added into the latest generation of gaming software and hardware seems focused more on tracking your activity for marketing than offering you a good gaming experience. But I'm a jaded old man, you can read the full rundown of the project over at Gamebeat and draw your own conclusions about the new software.