Image Comics has been sending out teasers this week with the caption "You will answer to no one else but me!" The teasers make no mention of a creator or a series, and this reporter has no idea if the art is reminiscent of an existing property or not, but I don't recognize the characters. This is a thing that publishers have been doing for the last few years. They slap a slogan on some images and then trickle them out to the press all week, I guess under the assumption that readers are going to see them and be like "OMG WHAT IS THAT LATEST IMAGE TEASER?! I need to check back every day until it's revealed!!!" but in reality, everyone tunes them out because they contain no memorable information.
You need at least a character, or the name of a creator, or something. If people are going to be excited about something, they're going to say "Oh I can't wait to find out what that new Robert Kirkman book is about!" or "Did you see the new Savage Dragon teasers?! What's that all about?!" Maybe even if the characters were doing something unexpected or interesting, rather than just making a generic action pose. No one is saying "I'm really looking forward to that Image book about the characters with the slogans."
There's nothing there to be interested in. I fell like this advertising tactic is a waste of potential promotion for the book. Give us something to go on.
UPDATE: So IGN has the reveal on this, and for fucks sake, it looks goddamn awesome. It's a Sina Grace (L'il Depressed Boy) and Daniel Freedman (Undying Love) series called Burn the Orphanage, and it's a take on an 80s/90s style beat-em-up video game, ala Streets of Rage.
From Grace on IGN:
Burn the Orphanage is a revenge story about a guy named Rock who -- with his friends, Bear and Lex -- fights his way through the mean streets to find out who destroyed his childhood home.
You can read the interview with Grace over on IGN.
See, Image? Your book is awesome, and if the teasers had given any clue to how awesome it would be, everyone would have been talking about this all week!
Use your words next time!