Sunday, November 23, 2014 • Morning Edition • "Where keepin' it real goes wrong."

Dan Didio Calls Vertigo Sales Model "Myopic"

Written by ThanosCopter on Wednesday, May 29 2013 and posted in News with Benefits

Dan Didio Calls Vertigo Sales Model

Claims that DC's new sales strategy is to shoot for the stars.


Source: NYT

What do you call a business model that puts stock in mature, award-winning storytelling, looks to build a catalog that's comprised of consistent selling books that appeals to a broad swath of customers outside of the comic book store, and even have some marketability as a movie franchise?  Well if you're DC's co-publisher Dan Didio, you call it myopic.  

In a profile of outgoing Vertigo head Karen Berger in the New York Times, Didio addresses the shifting landscape of comics and addresses fears by G. Willow Wilson that the Vertigo imprint is no longer a home for edgy and groundbreaking storytelling.

There’s not a challenge to be more profitable out of the gate. But there is a challenge to be more accepted out of the gate.

Fantastic to see DC at the forefront of groundbreaking storytelling and industry-changing comics. 

But hey, it's all about the sales, right? Didio again.

[It's] myopic [to believe] that servicing a very small slice of our audience is the way to go ahead.

After all, books like Watchmen, Sandman, Y: The Last Man and V for Vendetta definitely service only a small slice of the audience.  Wait, aren't all those Vertigo titles listed on DC's "25 Most Essential Graphic Novels List" released just last month?  Yes, yes they are. 

Luckily DC has a solid alternative strategy in place.

That’s not what we’re in the business for.  We have to shoot for the stars with whatever we’re doing. Because what we’re trying to do is reach the biggest audience and be as successful as possible.

Ironically, the NYT article follows that quote up with the following quote from Grant Morrison.

Comic sales have fallen off substantially.

I think that says it all.  Anyways, I figured I'd finish with what must be DC's new theme song.

DC: Shooting for the Stars (and missing) since 2011.  

Give the NYT profile of Berger a read.  It's...an interesting piece, but maybe we'll talk about that in another article.  

 

 






Help spread the word, loyal readers! Share this story on social media:




Comment without an Outhouse Account using Facebook

We get it. You don't feel like signing up for an Outhouse account, even though it's FREE and EASY! That's okay. You can comment with your Facebook account below and we'll take care of adding it to the stream above. But you really should consider getting a full Outhouse account, which will allow you to quote posts, choose an avatar and sig, and comment on our forums too. If that sounds good to you, sign up for an Outhouse account by clicking here.

Note: while you are welcome to speak your mind freely on any topic, we do ask that you keep discussion civil between each other. Nasty personal attacks against other commenters is strongly discouraged. Thanks!
Help spread the word, loyal readers! Share this story on social media:


About the Author - ThanosCopter


ThanosCopter is a specially designed helicopter built to transport Thanos the Mad Titan. Built by Sterling Custom Helicopters, ThanosCopter appeared in several Marvel comics, before being abandoned by its owner during the character's ascension into major villainy. ThanosCopter was discovered by the Outhouse and given a second chance at life. He now buzzes merrily around the comic book industry, spreading snark, satire and humor like candy to small children.
 

 


More articles from ThanosCopter
The Outhouse is not responsible for any butthurt incurred by reading this website. All original content copyright the author. Banner by Ali Jaffery - he's available for commission!