DC announced a new way of digital storytelling today, namely to take a page from Bantam's popular line of Choose Your Own Adventure children's books. When announcing its new DC2 digital initiative, which will add soundtracks and "dynamic art" to digital comics (Marvel Infinite with sound, I think), the company also announced DC2 Multiverse, which will allow readers to make choices that affect how the comic ends.
The news came as DC announced some statistics about its wildly popular digital line, arguably the best thing the company has going for it saleswise. DC's digital comics sales increased by 125% in 2012, and digital sales are up 35% over the last year. DC's Injustice tie-in has remained one of the top weekly digital sellers since its debut in January.
Batman '66 and Batman: Arkham Origins will each feature variants of the new digital system. Batman '66 will include sound effects and action sequences, while Batman: Arkham Origins will feature the Multiverse technology.
While my first inclination (like most things DC) is to mock the new digital initiative, I honestly think that Batman: Arkham Origins will be a hot seller, even as it flies under the radar of most traditional comic fans and news sites. So, here's to hoping that DC can make something of their new digital technology. This is certainly more exciting than 3D covers.