Sure, I enjoyed Grown Ups for what it was, who doesn't like a cheesy comedy once in a while. It's understandable that sometimes folks prefer a laugh over action, but don't mistake Pacific Rim for just another action movie. For example, though they are both "action movies", there is a big difference between The Avengers and Battleship, and Pacific Rim is no Battleship.
In a recent article, Variety points out that the $180 million epic is tracking to open in the mid-$30 millions, which puts it second place behind Grown Ups 2, tracking at $40 million. Execs worry over a cast of relatively unknown actors and an audience that sees the movie as little more than a mash-up of other properties aimed at kids.
To reach all those viewers, though, the film’s marketing must overcome the perception that “Pacific Rim” is “Transformers vs. Godzilla.” (In fact, a Google search for that mashup, with the words “Pacific Rim” returns about 21,300 hits.)
Guillermo Del Toro's response to the 'poor tracking' was to tell fans not to worry about negative press:
“We just need to keep working. Our numbers are going up. Not in a minor way. Significant. We are on the right track,”
With more than half the film's marketing budget still left to spend in the final weeks before Pacific Rim opens, Del Toro says they've focused on the core, the fanboys, so far and the real marketing campaign is just getting started.
I'm not here to do their marketing for them; however, I certainly see enough complaints about Hollywood churning out too many sequels and reboots, casting major movie stars in roles when a lesser known actor would have been a better fit, and/or giving us explosions over story. If you love good sci-fi movies, then give it a try. We should only let Pacific Rim fail if it's a bad movie, and if it is good, tell your friends. Don't let this become another Dredd. If we do, then we really can't complain about the way Hollywood execs formulate their "blockbusters".
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