Thursday, May 24, 2018 • Afternoon Edition • "The number two comic book website."

I Don't Want to Live in a World Where 'Grown Ups 2' Outperforms 'Pacific Rim'

Written by Jeremy Shane on Friday, June 28 2013 and posted in News with Benefits

I Don't Want to Live in a World Where 'Grown Ups 2' Outperforms 'Pacific Rim'

Pacific Rim "tracking" lower than the movie it's opening against: Grown Ups 2

Sure, I enjoyed Grown Ups for what it was, who doesn't like a cheesy comedy once in a while.  It's understandable that sometimes folks prefer a laugh over action, but don't mistake Pacific Rim for just another action movie.  For example, though they are both "action movies", there is a big difference between The Avengers and Battleship, and Pacific Rim is no Battleship.

In a recent article, Variety points out that the $180 million epic is tracking to open in the mid-$30 millions, which puts it second place behind Grown Ups 2, tracking at $40 million.  Execs worry over a cast of relatively unknown actors and an audience that sees the movie as little more than a mash-up of other properties aimed at kids.

To reach all those viewers, though, the film’s marketing must overcome the perception that “Pacific Rim” is “Transformers vs. Godzilla.” (In fact, a Google search for that mashup, with the words “Pacific Rim” returns about 21,300 hits.)

Guillermo Del Toro's response to the 'poor tracking' was to tell fans not to worry about negative press:

“We just need to keep working. Our numbers are going up. Not in a minor way. Significant. We are on the right track,”

With more than half the film's marketing budget still left to spend in the final weeks before Pacific Rim opens, Del Toro says they've focused on the core, the fanboys, so far and the real marketing campaign is just getting started.

I'm not here to do their marketing for them; however, I certainly see enough complaints about Hollywood churning out too many sequels and reboots, casting major movie stars in roles when a lesser known actor would have been a better fit, and/or giving us explosions over story.  If you love good sci-fi movies, then give it a try.  We should only let Pacific Rim fail if it's a bad movie, and if it is good, tell your friends.  Don't let this become another Dredd.  If we do, then we really can't complain about the way Hollywood execs formulate their "blockbusters".


Newest TV Spot, a new featurette, and clip:





Help spread the word, loyal readers! Share this story on social media:

Comment without an Outhouse Account using Facebook

We get it. You don't feel like signing up for an Outhouse account, even though it's FREE and EASY! That's okay. You can comment with your Facebook account below and we'll take care of adding it to the stream above. But you really should consider getting a full Outhouse account, which will allow you to quote posts, choose an avatar and sig, and comment on our forums too. If that sounds good to you, sign up for an Outhouse account by clicking here.

Note: while you are welcome to speak your mind freely on any topic, we do ask that you keep discussion civil between each other. Nasty personal attacks against other commenters is strongly discouraged. Thanks!
Help spread the word, loyal readers! Share this story on social media:

About the Author - Jeremy Shane

Jeremy was born in a small mountain village of a strange foreign land called Weystvurginea.  Banishment for liberal views saw him spend years wondering the east coast until he decided to bike to California.  When he saw how long a trip it was, he drove instead.  Now he's living it up in a low humidity climate, sometimes working on his photography and when not, he writes for us covering books (by way of his blog: Reading Realms), gaming, tv, movies, comics, conventions in the SoCal area, and creates a weekly webcomic: A Journey Through Skyrim.  If you look for him offline, start in the L.A. area; online start at: for his profile and all the social networks he's on... or just follow him on twitter, he seems to be on there a lot: @jeremyshane.


More articles from Jeremy Shane
The Outhouse is not responsible for any butthurt incurred by reading this website. All original content copyright the author. Banner by Ali Jaffery - he's available for commission!