Source: Bleeding Cool
After basing their initial orders of Guardians of the Galaxy #5 on Neil Gaiman being co-writer of the comic, many retailers got a shock this week when Marvel amended the solicitation, instead listing Gaiman as simply a "consultant".
"I mean, what is a 'writer', anyway?" responded Axel Alonso, Marvel Editor-in-Chief. "It's one of those weird, uncomfortable terms for us, like "double shipping", "continuity", and "too much Wolverine". Dictionaries are for English majors. Here at Marvel, we don't care about words, we care about
craploads of money cool stories."
Asked by a retailer, who had to amend his order, if he knew the meaning of the word 'unethical', Alonso responded, "see, now you're just making words up."
"We don't like to define our creators," said Marvel Executive Editor Tom Brevoort. "Never have, never will. Look at the 60s. I mean, who really 'created' Spider-Man? Who really 'wrote' Fantastic Four? Stan or Steve? Stan or Jack? We don't know, and that's kind of the way we like it."
"If you put a label on it," he explained, "you spoil
plausible legal deniability and our ability to exploit those intellectual properties in perpetuity through never-expiring super-copyrights the fun."
Gaiman, who recently completed the sale of the character Angela to Marvel, was supposed to provide her dialogue in the issue. Asked what sort of consulting he would provide instead, a snickering Gaiman responded, "I basically consult Marvel on how to piss off Todd McFarlane. I let Bendis take care of dialogue, since he makes every character sound so unique."
After checking to be sure he wasn't struck by lightning, Gaiman continued, "listen, mate, I sold the ol' girl for the price of an issue of Spawn #1. Straight cash money. I don't really care what comes out of her mouth now, as long as Todd can smell her breath and is reminded of my tight, British ass."