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SDCC: Madefire Announces Partnership with IDW, Top Cow, Boom! & ITV Studios

Written by Jeremy Shane on Tuesday, July 16 2013 and posted in News with Benefits

SDCC: Madefire Announces Partnership with IDW, Top Cow, Boom! & ITV Studios

Soon you'll be able to read comics like The Darkness, Transformers, My Little Pony, and more in Madefire's Motion Book App.

Source: Press Release

If you haven't tried Madefire Motion Books, I would recommend you do so if you have a tablet device.  Though they had a limited selection of books available when I first tried it out months ago, it was by far the best tablet reading experience I've had with comics.

Today they announced new partnerships with IDW, Top Cow, Boom! Studios, and ITV Studios America.  This means several fan favorite comics will be available in the new format, such as My Little Pony and Transformers, plus a variety of other titles.

If you are going to SDCC, you'll be able to see full Motion Book demos of each title at the Madefire booth (#4902, #4903).  If you aren't going, stay tuned to The Outhouse for our SDCC coverage and we'll check it out for you.




Madefire and Key Publishers Team Up to Bring Motion Book Experience to Popular Titles
IDW, Top Cow, Boom! Studios, and ITV Studios America to Bring Motion Book Experience to Select Catalog
SAN FRANCISCO, CA--(Marketwired - Jul 16, 2013) - Groundbreaking. Innovative. Original. All these terms could be used to describe either the cutting-edge digital studio Madefire or their new partners: IDW, Top Cow, Boom! Studios, and ITV Studios America. In signing a new partnership, these trailblazing companies are going to be setting a new standard for digital storytelling in the 21st century.
"Madefire has created some amazing original motion books and animation tools," shared Jeff Webber, IDW's VP of Digital Publishing. "They've taken everything they've learned and developed over the past year and applied it to creating new experiences with some of our top comic brands. The motion book versions of Star Trek, My Little Pony and Transformers comics will reach a whole new audience."
The deal consists of IDW, Top Cow, and Boom! Studios bringing the trademark Motion Book experience to a select group of their most popular print titles -- including Boom!'s Next Testament and 2 Guns and Top Cow's The Darkness -- and releasing them through the acclaimed Madefire iOS app and on the web exclusively through deviantART. Taking existing print titles and creating a new, immersive digital reading experience will be a first for Madefire but it's a treatment they think fans will enjoy.
"A primary goal from Day One has been to work with the top publishers in the print and entertainment space toward adoption of the Motion Book experience," notes Madefire co-founder and CEO Ben Wolstenholme. "To launch with an elite group of publishers out the gate is tremendous and speaks volumes to their visionary approach to storytelling."
ITV Studios America will be testing the platform with an original, digital-first series by Des Taylor called The Trouble with Katie Rogers exclusively on Madefire.
"We're delighted to be launching the adventures of the stylish, sassy NYC publicist Katie Rogers. Madefire is the perfect platform to bring Katie and her unique world to life and showcase the amazing talents of creator and artist Des Taylor," said Bruce Robertson, SVP Creative Strategy, ITV Studios America. "This is just the start of introducing Katie to the wider public and we hope that they will fall in love with her as much as we have."
"Ever since I discovered Madefire at San Diego Comic Con 2012, I haven't looked back! The Madefire Motion Book tool gave me the freedom to create Katie Rogers the way I want the reader to experience it and I am seriously considering creating other titles in my portfolio on this platform. The only restriction is your mind," commented Des Taylor, Katie Rogers' creator, writer and artist. "I'm thrilled to be working with ITV Studios America and Madefire on this project."
Further information regarding release dates and additional titles to join the burgeoning line to come. For Motion Book demonstrations of each title, be sure to visit Madefire's booth (#4902,4904) at San Diego Comic Con July 17-21.
About Madefire
Founded in 2011 by Ben Wolstenholme, Liam Sharp and Eugene Walden, Madefire provides artists and writers a publishing solution for iOS and web reading allowing them to build their stories in an exciting new format called Motion Books. Madefire is backed by Toni Schneider at True Ventures, The CEO of Automattic makers of Wordpress, with angel investors including Sina Tamaddon, former Senior Vice President of Applications for Apple Inc -- both of whom are on Madefire's Board of Advisors. The Advisory Board also includes industry leaders Mike McCue, CEO and Founder of Flipboard, Dave Gibbons, co-creator of Watchmen, the bestselling graphic novel of all time, and Bill Sienkiewicz, widely recognized as one of the greatest innovators of sequential art. For more information go to madefire.com.



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About the Author - Jeremy Shane

Jeremy was born in a small mountain village of a strange foreign land called Weystvurginea.  Banishment for liberal views saw him spend years wondering the east coast until he decided to bike to California.  When he saw how long a trip it was, he drove instead.  Now he's living it up in a low humidity climate, sometimes working on his photography and when not, he writes for us covering books (by way of his blog: Reading Realms), gaming, tv, movies, comics, conventions in the SoCal area, and creates a weekly webcomic: A Journey Through Skyrim.  If you look for him offline, start in the L.A. area; online start at: www.jeremyshane.info for his profile and all the social networks he's on... or just follow him on twitter, he seems to be on there a lot: @jeremyshane.


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