Despite all the attention being focused on San Diego Comic Con, DC Comics still managed to cause The Outhouse to update its Has DC Done Something Stupid Today counter when they apparently drove rising indie star Justin Jordan off Superboy. We assumed that, with the convention kicking off, DC was trying to perform the publicity equivalent of putting a scratch in your brand new car the day that you get it so that you can stop being paranoid about damaging it. Instead, it turns out that the entire situation might be much more insidious.
It was no surprise to find an article on Bleeding Cool by chief rumormonger and industry scallywag Rich Johnston boasting about having broken the story on Jordan's departure. What we didn't expect was that the article would announce that Jordan would soon begin work on Crossed, a horror title from Avatar Press, who the Outhouse can exclusively reveal is the parent company of Bleeding Cool, which we know to be true because Bleeding Cool is the only website that actually covers Avatar news, and also because they freely admit it all the time and it's not really a secret!!! Minds = blown!
So was this planned all along? Did Avatar offer Jordan a job just to get him to walk off a DC book so that Bleeding Cool could report on it? Does Avatar even actually publish comics, or is it just a front? Has anyone ever read an Avatar book, or do we just take Bleeding Cool's word they exist? Is Rich Johnston a space alien with a bad attitude, a British accent, dashing good lucks, and a supernatural talent for hunting down comic book rumors and gossip, sort of like a young Cary Elwes crossed with The Predator?
Probably not. But we'll be damned if Johnston is gonna milk this for two articles while we only publish one.
Stay tuned to the Outhouse for more wild theories and unfounded accusations.