With the good comes the bad news from SDCC. Hasbro has announced that the Marvel Universe and Marvel Legends toy lines will end next year. This reveal comes from this post, which states that the final wave of Marvel Universe will be Omega Red, Nightcrawler (in Uncanny X-Force costume), Aurora, Northstar, and Black Knight. They will arrive sometime at the end of this year. No word on what happened to the Death Head figure teased last year.
However, Hasbro will continue making 3.75" figures for Marvel but will be rebranding the line. In 2014, they'll be releasing Avengers-themed figures. 2015 will feature only X-Men-themed figures. After that? Who knows, Hasbro hasn't announced plans yet.
The same fate will befall the Marvel Legends line as stated here. Unlike MU, Legends will have various themed lines featuring X-Men, Captain America, and Guardians of the Galaxy coming out next year.
Why was this decision was made? The answer is basically that retailers weren't ordering. Last year, the MU line never sold much due to retailers underordering, hence why only three waves were made this year.
Will the rebranding strategy work? Only time will tell. As for the Marvel Universe's final three lines? Well, the current wave of Elektra, Mysterio, Rhino, and Captain America was released this month, but websites still haven't received orders as of this morning. The next wave of Abomination, Cloak, Dagger, and Baron Zemo have gone up for pre-order on Big Bad Toy Store THIS WEEK. For further news on this developing story stay tuned to the front page or the Toy Shed for updates.