Have you ever spent sleepless hours at night wondering “Gee, what would international soccer star Lionel Messi look like if you dressed him up like a character from TRON, and had him kick a soccer ball around? If you have, seek help. Also, kick yourself in the rear end because someone beat you to the punch and actually dressed Messi up like TRON.
Naturally, you can blame this one on an athletic apparel maker. Adidas, sorely lagging in creating true WTF moments behind Uncle Phil’s Misguided Children at Nike and Those Pesky Kids at Under Armour, put Messi in some kind of suit covered in LED lights. Then it filmed him in the dark using a slow motion camera to create a light show Ecstasy users wish they could experience at Burning Man.
While the whole project comes off as being somewhere between the range of being relatively interesting to actually being cool. It’s obvious Messi was happy as heck to get that silly-looking LED suit off of him.
[Editor's Note: We have no idea WTF Juan Cena is talking about here either. Just keep in mind that he runs a college sports blog, and all these references make sense to readers of Deadspin.]