Though they spent most of their time dodging specifics, they did let fans in on a few details. Jessica Lange said that some of them will be playing witches and others actual historical characters.
"I do play a witch. We move back and forth in time. It encompasses a lot of different stories. I've shot two days so far, one day entrances and exits, the other day a scene. I don't know who the character is yet. It comes in little dribs and drabs."
Sarah Paulson will play daughter of Jessica Lange's Fiona's. Kathy Bates will play Madame LaLurie, an actual historical figure, who was Louisiana-born socialite and serial killer who kept slaves bound in her home. Angela Bassett also plays an actual person in Marie Laveau, a voodoo expert who had a big multiracial following.
"It's been interesting being in New Orleans, there's such a regard and respect for who she was. She was a woman in 1801 who lives to be 80 years old, who is a very influential person in the city. My character is based loosely on her."
Execustive Producer Tim Minear said the show will focus on themes of oppression of minorities of all kinds.
"Within that idea, the idea of minority groups going after each other and doing the work of the larger culture for the larger culture [will be explored. While there is a strong feminist theme that runs throughout Coven this year, there are also themes of race, oppression and there is a very strong theme of family, specifically mothers and daughters."
Minear also said the show would feature Salem witches fleeing to the South and will highlight two different kinds of witches in the world. He also added that he expected the new season to have a little more humor and fun than prior seasons, at least for the audience.