The director and stars of The Lone Ranger are convinced the fault lies at the feet of the critics who were 'gunning for their movie' before they even saw it.
"This is the deal with American critics: they’ve been gunning for our movie since it was shut down the first time, that’s when most of the critics wrote their initial reviews. If you go back and read the negative reviews, most of them aren’t about the content of the movie, but more what’s behind it. It’s got to the point with American critics where if you’re not as smart as Plato, you're stupid. That seems like a sad way to live your life. While we were making it we knew people were gunning for it. I think it was the popular thing when the movie hit rocky terrain they jumped on the bandwagon to try and bash it. They tried to do the same thing with to ‘World War Z’, it didn’t work, the movie was successful. Instead they decided to slit the jugular of our movie." -- Armie Hammer
The lesson here is that if you make a crappy product, it's not your fault, but the fault of those that tell others just how crappy what you made is. It's not a problem we are unfamiliar with in the comic book world either. Much like comics, some creators focus on the quality first, others believe that if you can control your message it won't matter how crappy the product is. You would think people would realize with the internet, that doesn't work anymore. If more content creators focused on the quality first, they wouldn't have to worry about what someone might say about their product so much.
So, did you see The Lone Ranger? And if not, what kept you from it? Was it a scathing review you read, or perhaps like me, you saw the horrendous trailer of Johnny Depp playing his typical goofy role with a bird on his head in a movie that seemed much more focused on over the top action than a good story?
If you prefer to see your celebrity millionaire's whine about the 'man keeping them down' for yourself, here's the video:
Whatever the reason that kept you from seeing it, let this be a lesson to you movie-goers: Don't make your mind up about a movie before you've paid for over-priced tickets and theater food to see it first.