After announcing 3D motion covers for their entire lineup in September (many of which reused stock images of their heroes inserted via Photoshop), then announcing that the covers were so expensive they were actually losing money on them, then announcing that there wasn't enough lenticular 3D material to print them so they would be releasing regular covers as well and retailers would be shipped less than they ordered, then pushing back the second printing of 3D covers after they had already been solicited, DC finally learned their lesson about using craptastic marketing gimmicks staight out of the 1990s to sell comics regardless of the damage caused to retailers and the ensuing public relations clusterfuck. RIght? Right?!
DC announced on their blog yesterday that the 1,184 pages Villains Month Omnibus, in stores December 11, will have its own lenticular 3D cover. The cover will feature a "montage" of 3D cover artwork (read: Photoshopped from the existing 3D covers), will probably retail for around $150, and will most likely provide months worth of entertainment as DC continues to repeat the same mistakes over and over again. Remember, DC had to cancel and resolicit the second print sets of the Villains Month books, so, if they couldn't produce those on time, how can they produce this on time? Or is the need to slap 3D covers on this book the reason they had to cancel those in the first place? Sooner or later, we'll find out, and it will be spectacular.
Until then, the question must be asked: do we reset the counter? The answer, for now, is no. This is just the set up for DC doing something stupid. We need to wait for them to actually fail to be able to produce the Omnibuses (Omnibi?) ordered, cause creators to walk off the job because of the covers, or deplete the Earth entirely of lenticular materials, leading to an ecological disaster that causes the extinction of the human race. Of course, we're all pretty sure they'll do one of those things, but until they do, we're going to give them the benefit of the doubt.
When asked if they had considered simply putting out good stories that people want to read on their own merits, DC executives reportedly stared blankly for a full ten minutes, dumbfounded.
Stay tuned to The Outhouse for updates on this breaking story.