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ABC Looks to Redefine Ratings Paradigm As SHIELD Ratings Drop Again

Written by Jude Terror and Frank Miller on Wednesday, December 11 2013 and posted in News with Benefits

ABC Looks to Redefine Ratings Paradigm As SHIELD Ratings Drop Again

After another drop for the midseason finale, the network will consider falling ratings to be a good thing from now on.

Source: TVLine

As the ratings for the beleaguered Marvel's Agents of S.H.I.E.L.D. dropped yet again, this time to 5.9 million viewers and a 2.0 demo rating, ABC is reportedly looking into changing the way they measure ratings success. Instead of expecting ratings to be higher, the company will reportedly begin considering lower ratings to be better, like in golf or bowling.

"We realized that we've been looking at this the wrong way," explained Disney/ABC Television Group President Anne Sweeney. "We've been trying to increase S.H.I.E.L.D.'s ratings when it seems that they naturally want to keep dropping. Why engage in an uphill struggle when, if we simply changed our goal to getting lower ratings, we could easily meet and exceed that target every week."

As part of the initiative to get lower ratings, Agents of S.H.I.E.L.D. will reportedly feature more one-note, wooden acting from Agent Ward and even less of the already non-existent references to Marvel Comics.

"At this juncture, it's crucial that we, under no circumstances, give viewers a reason to care about the characters on the show," Sweeney told us. "We've got a lot of downward momentum here, and the last thing we want to do is ruin that by inadvertently improving the show."

At press time, ABC was reportedly looking into bringing on Ted McGinley as a recurring character for February Sweeps.

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About the Author - Jude Terror

Jude Terror is the Webmaster Supreme of The Outhouse and a sarcastic ace reporter dedicated to delivering irreverent comics and entertainment news to The Outhouse's dozens of loyal readers. Driven by a quest for vengeance, Jude Terror taught himself to program and joined The Outhouse. He instantly began working toward his goal of forcing the internet comics community to take itself less seriously and failing miserably.  Ironically, our webmaster, whose website skills know no end, has very little understanding of social networks or how they work.  Regardless, you can find him on Twitter, Facebook, and Tumblr, but would probably have the most luck just emailing him.


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