The comic book industry was sent into a panic this week as Diamond Comics Distributors released their monthly sales statistics, indicating that comic book sales had dropped 18.8% from October, and 1.2% from November of 2012. Citing impending doom, beleaguered comic book publishers struggled to cope with the devastating loss.
"Whyyyy?!" cried a sobbing Dan Didio from his penthouse office at DC Comics headquarters. "Whhhyyyyyyyyyyyy?!"
Come on Dan, it's not that bad. A 1% sales drop isn't that bad. We're sure things will pick back up in December.
"Sales drop?!" Didio stood up from his chair. "I was upset that my fantasy football team didn't make the playoffs! Why did I draft Colin Kaepernick?! Why?!"
"But this sales thing is pretty bad too," Didio continued. "Maybe we should look into producing engaging comic books with consistent quality by talented creators allowed to do what they do best without constant editorial interference and ridiculous marketing gimmicks..."
"Bwahahahahahaha!" he added, tears streaming down his face.
The scene was just as grim at the headquarters of Marvel Comics.
"Yeah, yeah, that's too bad," said Chief Creative Officer Joe Quesada. "Hey, what do you think of this picture of me in USA Today? Do my double chins look fat? I think they captured my good side."
What about the falling comic book sales?
"Terrible. Just terrible," he remarked, looking very concerned. "Ooh, do you think Colbert will have me back on again?"
The Outhouse also consulted with an expert on the industry.
"Clearly, the industry is not going to recover from this blow," explained Professor Thaddeus T. Puffinbottoms, Dean of Comic Book Economics at the prestigious University of Phoenix. "It's over. Kaput. It's dead, Jim."
Puffinbottoms put his middle and index fingers up to his temple in the shape of a gun and mimmicked pulling the trigger. "I expect that things will fall apart pretty quickly from here, with all of the major publishers out of business by the end of the year."
Puffinbottoms then walked over to his open window, stepped out onto the ledge, and jumped off.
"Ow," Puffinbottoms said as he landed in a sticker bush outside his first floor window.
Here's the official release with charts from Diamond:
Diamond Announces Top Products for November 2013
(BALTIMORE, MD) — (December 13, 2013) — The Riddler plunges Gotham City into a blackout as Scott Snyder and Greg Capullo's "Zero Year" continued in Batman #25 from DC Entertainment, the best-selling comic book to specialty retailers in November 2013, according to information provided by Diamond Comic Distributors, the world's largest distributor of comics, graphic novels, and pop culture merchandise.
Marvel Comics was November's top publisher, edging DC Entertainment 29.97% to 29.24% in Dollar Share and 33.65% to 31.90% in Unit Share. Both publishers had major launches in November – Harley Quinn #0 for DC Entertainment, Amazing X-Men #1 for Marvel Comics – that landed in the month's top ten comics.
Comics sales in November, a four week month, declined by nearly 19% over October, a five week month. On the year, comics sales are up 11% over 2012 and graphic novels are up over 5% in the comic book specialty market.
The conflict between the survivors' groups grows as Rick, Ezekial, Gregory, and Negan prepare for war in Robert Kirkman and Charlie Adlard's The Walking Dead Volume 19: March to War, the latest volume of the best-selling zombie series from Image Comics and November's best-selling graphic novel. Also notable in November were two original graphic novels -- DC Entertainment's original graphic novel, Fairest in All the Land ranked #3 and Dark Horse Comics' The Fifth Beatle: The Brian Epstein Story at #37.
Penguin Books celebrated Doctor Who's golden anniversary with November's release of Doctor Who: The Essential Guide to 50 Years of Doctor Who, November's best-selling book in the comic book specialty market. Also in the top ten, continuing its year-long run, was Dark Horse Comics' Legend of Zelda: Hyrule Historia, at #4.
Seven of comics' greatest heroes and villains, including Batman, The Flash, The Joker, and Black Manta, come together in the DC Comics: The New 52 Super-Heroes Vs. Super-Villains Action Figure Pack from DC Collectibles, the best-selling toy product to specialty market retailers in November.
The world of HeroClix gaming expanded in November with the Marvel HeroClix: The Invincible Iron Man Booster Brick from WizKids/NECA, the month's best-selling games product.
Among other major publishers, IDW Publishing's My Little Pony: Friendship Is Magic #13, based on the fan-favorite animated series, was the publisher's top comic book at #56.
TOP COMIC BOOK PUBLISHERS
NEW TITLES SHIPPED
|PUBLISHER||COMICS SHIPPED||GRAPHIC NOVELS SHIPPED||MAGAZINES SHIPPED||TOTAL SHIPPED|
|DARK HORSE COMICS||37||31||0||68|
|OTHER NON-TOP 10||64||116||16||196|
COMPARATIVE SALES STATISTICS
|NOVEMBER 2013 VS. OCTOBER 2013|
|NOVEMBER 2013 VS. NOVEMBER 2012|
|YEAR-TO-DATE 2013 VS. YEAR-TO-DATE 2012|
TOP 10 COMIC BOOKS
|2||HARLEY QUINN #0||$2.99||SEP130227-M||DC|
|3||AMAZING X-MEN #1||$3.99||SEP130740-M||MAR|
|4||SUPERMAN UNCHAINED #4||$3.99||AUG130213-M||DC|
|5||FOREVER EVIL #3||$3.99||SEP130164-M||DC|
|7||ALL-NEW X-MEN #18||$3.99||SEP130749-M||MAR|
|8||SUPERIOR SPIDER-MAN #22||$3.99||SEP130697-M||MAR|
|10||SUPERIOR SPIDER-MAN #21||$3.99||SEP130696||MAR|
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
|1||THE WALKING DEAD VOL. 19: MARCH TO WAR TP||$14.99||SEP130566||IMA|
|2||YU-GI-OH! 5DS VOLUME 5 GN||$9.99||SEP131376||VIZ|
|3||FAIREST IN ALL THE LAND HC (MR)||$22.99||JUL130257||DC|
|4||BATMAN: NIGHT OF THE OWLS TP (N52)||$19.99||AUG130291||DC|
|5||THE MANHATTAN PROJECTS VOLUME 3 TP||$14.99||MAY130427||IMA|
|6||INJUSTICE: GODS AMONG US VOLUME 1 HC||$19.99||JUL130242||DC|
|7||NOWHERE MEN VOLUME 1: FATES WORSE THAN DEATH TP||$9.99||MAY130486||IMA|
|8||BATMAN IN DETECTIVE COMICS VOL. 2: SCARE TACTICS (N52)||$16.99||AUG130290||DC|
|9||S.H.I.E.L.D. ORIGINS TP||$7.99||SEP130732||MAR|
|10||HAWKEYE VOLUME 1 HC||$34.99||JUN130677||MAR|
TOP 10 BOOKS
|1||DOCTOR WHO: THE ESSENTIAL GUIDE TO 50 YEARS OF DOCTOR WHO||$20.00||JUL131467||PEN|
|2||DC SUPER HEROES: BATMAN: HARLEY QUINN'S SHOCKING SURPRISE TP||$4.95||AUG131589||CAP|
|3||STAR TREK: LIGHT UP STARSHIP ENTERPRISE KIT||$12.95||JUL131508||RUN|
|4||LEGEND OF ZELDA: HYRULE HISTORIA HC||$34.99||SEP120055||DAR|
|5||STAR WARS: DEATH STAR OWNERS TECHNICAL MANUAL||$30.00||SEP131510||RAN|
|6||SPECTRUM VOLUME 20 TP||$35.00||AUG131579||PUB|
|7||THE SHADOW DOUBLE NOVEL VOLUME 78||$14.95||SEP131509||SAN|
|8||DOCTOR WHO OFFICIAL ANNUAL 2014||$12.99||MAR131467||PEN|
|9||THE ART OF SEAN PHILLIPS HC (MR)||$39.99||JUL130989||DE|
|10||DC SUPER HEROES: BATMAN: BAT MITE'S BIG BLUNDER TP||$4.95||JUL131458||CAP|
TOP 10 TOYS
|1||DC COMICS: THE NEW 52 SUPER HEROES VS. SUPER VILLAINS 7-PACK||JUN130321||DC|
|2||MICHAEL JORDAN: REAL MASTERPIECE #23 "ROAD UNIFORM" FIGURE||MAR138258||ENT|
|3||SUPERMAN/WONDER WOMAN: THE KISS STATUE||MAY130269||DC|
|4||BATMAN BLACK & WHITE: THE JOKER STATUE BY GREG CAPULLO||MAY130280||DC|
|5||MARVEL SELECT: CLASSIC THOR ACTION FIGURE||JUL138075||DST|
|6||MARVEL SELECT: THOR: THE DARK WORLD: THOR ACTION FIGURE||MAY131784||DST|
|7||BATMAN BLACK & WHITE: BATMAN STATUE BY GREG CAPULLO||MAY130281||DC|
|8||BATMAN: ARKHAM ORIGINS SERIES 1: THE JOKER ACTION FIGURE||JUL130282||DC|
|9||JUSTICE LEAGUE: WE CAN BE HEROES 7-PACK BOX SET||AUG120308||DC|
|10||BATMAN: ARKHAM ORIGINS SERIES 1: BATMAN ACTION FIGURE||JUN130307||DC|
TOP 10 GAMES
|1||MARVEL HEROCLIX: INVINCIBLE IRON MAN BOOSTER BRICK||SEP132436||NEC|
|2||RISK: THE WALKING DEAD SURVIVAL EDITION||OCT128267||USA|
|3||MONOPOLY: THE WALKING DEAD SURVIVAL EDITION||OCT128266||USA|
|4||GAME OF THRONES: WESTEROS 4D CITYSCAPE PUZZLE||AUG132098||4D|
|5||MARVEL HEROCLIX:AVX: AVENGERS STARTER SET||AUG138092||NEC|
|6||MARVEL HEROCLIX: AVX: X-MEN STARTER SET||AUG138093||NEC|
|7||MARVEL HEROCLIX: INVINCIBLE IRON MAN BOOSTER PACKS||SEP132435||NEC|
|8||THE WALKING DEAD TV BOARD GAME: THE BEST DEFENSE||MAR132230||CRY|
|9||DC HEROCLIX: BATMAN: ARKHAM ORIGINS BOOSTER PACKS||JUL138429||NEC|
|10||FIREFLY BOARD GAME||MAY132319||
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